Last month, BMW introduced their latest innovation to graduate from their Research and Development Center: BMW Active Sound. BMW engineers developed a technology that changes the way a driver perceives engine noise. Presented in a…
In January 2009, BMW Group DesignworksUSA and AirAsia X embarked on a journey to redefine the meaning of air travel. Traveling has become an essential mode of transport around the world, but most people regard…
Team BMW Motorsport completed its first laps of the “Circuit de la Sarthe” on Wednesday. After the afternoon’s free practice for the 24-hour race in Le Mans (FR), the two BMW M3 GT2 racing cars…
Press Release: From trendsetter to bestseller. Within just eleven years, one million BMW X5 models have been sold. The anniversary edition, a sapphire black metallic BMW X5 xDrive35i featuring cinnamon brown Nevada leather trim, came…
Last night, against the back-drop of the metropolis’ skyline and in amongst the green fields of Mudchute Farm in London, celebrations for the launch of the new MINI Countryman culminated in world-exclusive performances by megastar…
Few car launches trigger as much excitement as a new MINI. That is why the iconic brand is hosting a celebratory VIP mini festival tonight in London where the grass-green carpet will be rolled out…
Press Release: On June 12 at three in the afternoon the legendary the 24 Hours of Le Mans will officially begin. A highlight will surely be the participation of the Jeff Koons’ 17th BMW Art…
Press Release: BMW’s plant in Spartanburg, South Carolina recorded another milestone in their 15 year history as the 1 millionth BMW X5 Sports Activity Vehicle rolled off the production line today at BMW Manufacturing Co. …
BMW UK comes to spoil the bimmer community once again with a new set of wallpapers portraying the 2010 E89 BMW Z4 Roadster. The car photographed sports the gorgeous Deep Sea Blue color that we…
The Deep Sea Blue paint made its debut last year on the new BMW E89 Z4 Roadster and it is one of the most stunning colors we have seen on a BMW. Today, we have…
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