Videos: BMW i3 and BMW i8
Here are the first videos of the all-new BMW i3 and BMW i8 unveiled today.
Here are the first videos of the all-new BMW i3 and BMW i8 unveiled today.
The BMW Group showcases its visions of future mobility in the shape of the BMW i3 Concept and BMW i8 Concept studies
In 2013, BMW will bring to market their first mass-production electric vehicle. Dubbed i3, the Megacity EV is the first model to emerge under the Project i umbrella, a BMW initiative that started five years ago.
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BMW i website for North America just went live at www.bmw-i-usa.com. The dedicated web content will focus on the upcoming BMW i sub-brand and the first electric vehicles to emerge from under the Project i umbrella: BMW i3 and i8.
In an interview for Automotive News, Ian Robertson, member of the BMW board responsible for sales and marketing, said BMW aims to sell at least 30,000 units of its i3 electric vehicle a year beginning in 2014.
Last year, BMW began to openly discuss about their latestand the biggest project the company has initiated in its history: a new sub-brand which will market an entire line-up of electric vehicles.
The new BMW sub-brand focused on developing sustainable mobility solutions has been launched. “BMW i represents a new movement in premium mobility.
BMW announces a new sub-brand: BMW i