i3

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Editorial: Further Thoughts On the i Brouhaha

The story of i’s demise (or, at least, diminishment) continue to make the rounds of auto sites and have even percolated up to generic news aggregators. In most cases the stories reflect on the dismal…

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Video: Richard Kim on the BMW i8 and i3 exterior design

Richard Kim, the lead exterior designer for the BMW i3 and i8, discusses the technologies and freedom that helped his team develop these innovative new cars. Last week, BMW of North America offered an exclusive…

Exclusive: BMW i3 and i8 previewed in NYC

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BMW CEO: “BMW i3 less expensive than a 5 Series”

Earlier this year, in an interview for Automotive News, Ian Robertson, member of the BMW board responsible for sales and marketing, said BMW aims to sell at least 30,000 units of its i3 electric vehicle a year…

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BMW i3 and i8: New Photos From Chicago

Last month, BMW brought the new i3 and i8 concepts to beautiful Chicago for another round of photos. The two electric and hybrid vehicles continue their world tour prior to their official release in 2013….

Video: BMW i3 spotted in Chicago

Just two weeks ago, in the beautiful Windy City, BMW setup shop to film the newest and latest commercial of the BMW i3 electric vehicle. Chicago’s famous Wacker Drive, a location used many times by…

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Designing ‘i’ Into the BMW Brand

When you create a new branch of the family tree, the deign of the vehicles should show independence, yet still be familial. That was the task BMW’s design team was given with the new ‘I’…

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BMW i World Premiere Summary

Groundbreaking, revolutionary changes are afoot as we speak within the automotive industry and the ripples that these changes will create will echo for a very long time. Remember this date: July 29th 2011. Location: Frankfurt,…