MINI
MINI crosses borders, enters new dimensions of driving pleasure, and wins over additional target groups. Once again, MINI achieves all this by consistently expanding the model range and through the unconventional creativity of MINI design….
Horatiu Boeriu / December 15, 2009
MINI
Guests at the Peninsula Hotel Hong Kong can expect the ultimate in hospitality, delivered with a very special élan. And now they can add another exclusive facet to the experience of staying at the hotel…
Horatiu Boeriu / December 15, 2009
MINI
On 13 December 2009 at MINI’S Oxford plant, forty electric MINI E cars were handed over to their test drivers, who are all members of the public. This marks the start of two consecutive six-month…
Horatiu Boeriu / December 15, 2009
MINI
What do the MINI and street art have in common? MINI has always been a defining feature of the streetscapes of major cities and itself constitutes a part of urban street culture. Exceptional design has…
Horatiu Boeriu / November 15, 2009
MINI
Frankfurt Auto Show: MINI Coupe and Roadster
by Horatiu Boeriu / Date: September 17, 2009
MINI
MINI Roadster Concept: fresh ideas for an intense driving experience. MINI evokes new fascination and a wonderful new experience time and again. For each model in the range offers unique opportunities to enjoy supreme driving…
Horatiu Boeriu / September 15, 2009
MINI
The MINI brand will turn 50 on 26 August 2009. Fifty years ago to the day, the British Motor Corporation (BMC) unveiled the result of its quest to design a new and revolutionary compact car.The…
Horatiu Boeriu / August 24, 2009
MINI
MINI USA announced today the introduction of a free app to MINI owners that allows access to roadside assistance with the touch of an icon. The new MINI Road Assist mobile application was developed by…
Horatiu Boeriu / August 21, 2009
MINI
This weekend, the MINI brand and its worldwide community is celebrating the 50th birthday of the brand. The MINI United Festivail takes place at the famous British race track in Silverstone and fans around the…
Horatiu Boeriu / May 23, 2009
MINI
When fashion and music come together at the Life Ball, the result will always be something fascinating and unique – the new Life Ball MINI created in Katy Perry style by American designer duo The…
Horatiu Boeriu / May 2, 2009
MINI
After the successful unveiling of the new MINI Convertible this spring, MINI dips its toe into the stylistic future of travel. Teaming up with renowned brands Airstream and Republic of Fritz Hansen(TM), the carmaker has…
Horatiu Boeriu / April 22, 2009