Extraordinary short film by Oscar-winner Joachim Back marks the launch of the new MINI Convertible
MINI has launched the third phase of the new MINI Convertible campaign with the release of the short film “This Day Forward”
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Should BMW offer more customization options?
BMW's own company, MINI, offers an extensive amount of car customization for its customers. Should BMW do the same?
The new MINI display at the BMW Welt
BMW’s British premium sub-brand presents its model range at the BMW Welt under the brand’s updated market appearance. MINI’s central...
MINI USA is unveiling its 2016 Super Bowl 30-second spot
As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI...
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Man attempts to walk 42.2 kilometers with a MINI Countryman strapped to him
The unusual stunt, developed in partnership with MINI, will see him walk 42.2 kilometers on Silverstone Circuit while strapped to the SUV
MINI One Convertible F57 starts at 21,900 Euros
The base model - MINI One Convertible - a 1.2-liter small three-cylinder engine - will be available at launch time and will cost 21,900 euros.
WORLD PREMIERE: The new all-wheel drive MINI Clubman ALL4
The new MINI Clubman ALL4 makes its world debut today combining its versatile and sporty design with a newly developed all-wheel drive system. A premiere fo
World Premiere: MINI John Cooper Works Convertible
John Cooper Works now launches the second top athlete of the new model generation - the new MINI John Cooper Works Convertible
Fully loaded MINI Cooper S vs base model BMW 228i
We recently spoke about MINI sharing platforms with BMW and how the British marquee is a lot more important to...
Why is MINI so important to BMW?
Now that BMW shares its platforms with the British brand, MINI is more important to BMW than ever before. We take a look at why.
MINI is returning to the Super Bowl ad game
After a five-year hiatus, BMW’s MINI brand is making comeback at this year’s Super Bowl. The British marque will run...
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