One year ago, Romanian artist Adrian Mitu created “Blue Coffee”, a 30-day live painting marathon exploring the history of the BMW brand. He used a special watercolor technique involving coffee, the project bringing to life…
It’s not really a secret anymore that BMW M is going to continue to grow and expand in size. Not only is the M Division’s model portfolio more diverse than ever before, it’s going to…
When you buy a car, you aren’t just buying a box with four wheels. You’re joining a club, whether you want to partake in it or not. If you own a BMW, Mercedes-Benz or even…
Air travel has made it possible to explore all the corners of the globe with little more than a passport and a plane ticket, but before you can go exploring, you’ve got to make it…
What started as a one-time only event in 2008 turned out to become one of the busiest nights for the BMW Museum. On the last Friday of November, the BMW Museum in Munich opened its…
Rolls-Royce contributed to the mythology of contemporary music culture since the dawn of Rock & Roll. Legends like John Lennon had special renditions of the Phantom back when these cars weren’t used in pop culture…
The Studio Drift, in collaboration with BMW are bringing to life the first moving sculpture in the world. Dubbed Franchise Freedom, the project celebrated its world premiere yesterday at South Beach in front of hundreds…
BMW i announced today that it became the first brand to offer a configurator through Apple’s Augmented Reality app using ARKit with iOS 11. Therefore customers in select markets can now use their iPads and…
Scraped knuckles, back pain and damaged hearing are just a few of the symptoms you may have been working on your car. Even though most DIYers wear their scars like badges of honor, life is…
The idea of a pretertype might seem outlandish in itself, but companies like BMW are apparently using them to sort through other out of the box ideas. It may be a bit confusing but creating…
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