Tommy Milner, ex-BMW Rahal Letterman racing driver and Eric Riehle, BMWNA Performance Development Manager, sit down to talk about BMW’s Performance Parts program and its offerings. Milner and Riehle begin talking about the incredible sound…
Ahead of our own interview with Juergen Greil, BMW TV releases a new video of their BMW Unscripted series. Herr Greil is in charge of the drivetrain development of the Vision EfficientDynamics Concept and recently…
“Hands-free tailgate opening” is a new innovative function that allows BMW customers standing behind the vehicle to open the luggage compartment automatically with a movement of their foot. The “hands-free tailgate opener” will be available…
In 2009, BMW unveiled their first M car powered by a turbocharged engine. The twins BMW X5M and X6M launched into the market in a moment less favorable for a vehicle of their caliber, both…
We can never get tired of BMW videos and especially those involving some sort of race cars and drifting. Today, we have a special video involving the ALMS BMW M3 GT2 and its drivers, Joey…
After a warm reception with the first film Ambush, BMW Films introduced Chosen to the online community. Chosen tells the story of The Driver picking up a young child exiting a boat from China. The…
BMW’s marketing and advertising have never been a group to let an audience down. Across the years, BMW have provided innovative ways in which to present their message of the Ultimate Driving Machine and despite…
BMW owners and fans are said to be very passionate, a common trait that connects all of us, not only to each other, but also to the brand. We go from uber taking care of…
Averaging about ten minutes each, The Hire was a series of eight short films produced for the internet viewing from 2001 to 2002. A form of branded content, all eight films featured popular filmmakers from…
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