Videos

BMW’s marketing and advertising have never been a group to let an audience down. Across the years, BMW have provided innovative ways in which to present their message of the Ultimate Driving Machine and despite…

BMW owners and fans are said to be very passionate, a common trait that connects all of us, not only to each other, but also to the brand. We go from uber taking care of…

Averaging about ten minutes each, The Hire was a series of eight short films produced for the internet viewing from 2001 to 2002. A form of branded content, all eight films featured popular filmmakers from…

Tommy Milner, driver of the No.92 M3 GT2 in the BMW Rahal Letterman racing team, goes on video and talks about the experience, the feeling behind the wheel of his car. The video trailer previews…