News

BMW and PSA start electric joint-venture

PSA Peugeot CitroĂ«n and BMW are announcing a new collaboration on a platform for electric hybrids, as well on next-generation Prince engines. The 50-5o joint venture is called BMW Peugeot CitroĂ«n Electrification and it has…

BMW model selection in the U.S. will become more diverse

BMW model selection in the U.S. will become more diverse

To maintain its lead and pull away from the competition, BMW plans to offer a larger model selection in the highly competitive U.S. market. According to new BMWNA CEO Ludwig Willisch, the company will certainly…

BMW Group sets up its third AppCenter in China

BMW Group sets up its third AppCenter in China

With the introduction of MINI Connected in 2010, the BMW Group became the world’s first carmaker to allow the application-based and extensive integration of the Apple iPhone into its models. Available as an option, MINI…

Video: BMW 640d with M-Sport Package

Innovation Days Connected Drive 2011 - Dynamic Light Spot

Innovation Days Connected Drive 2011 – Dynamic Light Spot

Dynamic Light Spot – targeted light beam for improved safety. Spot on: BMW Night Vision of the next generation will feature the Dynamic Light Spot. Thanks to this targeted beam of light, pedestrians will become…

BMW to separate MINI showrooms in Germany

Reuters UK reports on news from Germany stating that BMW dealerships will be aced to better segregate sales space between BMW and MINI products. The news came from BMW Germany sales chief Karsten Engel who…

Download BMW Individual App for iPad

BMW Individual, the most exclusive way to drive a BMW, is now also available as an interactive experience on the iPad. An innovative user interface allows you to navigate through chapters that describe the premium…

BMW CEO: Still leader by 2020 with 2 million unit sales

BMW CEO: Still leader by 2020 with 2 million unit sales

In an interview for German newspaper Frankfurter Allgemeine Sonntagszeitung, BMW CEO Norbert Reithofer said the company expects to sell more than 2 million cars a year by 2020 and will retain the lead in the…