James Bachici

James is a senior writer and video editor for BMWBLOG. He joined the team in 2015. Born in California and raised in Germany, France and Romania, James currently resides in Bellevue, Washington where he keeps busy exemplifying the saying “do what you love and you won’t work a day in your life.” He also works in the video game industry over at Microsoft’s 343 Industries as a Playtest Coordinator where he helps make Halo awesome every day. James has owned several BMW cars over the years, from an awesome F80 BMW M3 Competition to an F80 BMW M3 CS.

Empire BMW – Part 1

We all know they manufacture cars, but just how vast is the BMW Empire and how diversified is their portfolio? Welcome to part 1 of a 3 part series where we take a look at…

Editorial: Elusive Exclusives

Editorial: Elusive Exclusives

The M3. One of the most iconic BMW’s ever built. Its lineage is envied by most every car manufacturer out there, and for good reason. As a result, it’s had a giant target on its…

Column: Why BMW?

Column: Why BMW?

Why do we like the things we like and choose X over Y? Why do some of us choose coffee over tea and Apple over Android? Why donuts over muffins? What are the reasons we…

ConnectedDrive, BMW Live and BMW Apps available in Netherlands

I’m not a poser, I just fake a lot

It’s high time we take a light-hearted look at the world of posers, who hope to impress but usually end up disappointing on so many levels. How many of you have been walking or driving…

Distracted Driving And BMW

Distracted Driving And BMW

Every day, in all corners of the globe auto accidents take place. We read about terrible stories in the newspapers or see them on TV of how a simple phone call, text or moment of…

Current State of the BMW Group 2011

Current State of the BMW Group 2011

Let’s take a look at the BMW Group’s report card for the first 6 months of 2011 and see how they fared so far. The results might surprise you. With concerns ranging from the sizeable…

BMW i World Premiere Summary

BMW i World Premiere Summary

Groundbreaking, revolutionary changes are afoot as we speak within the automotive industry and the ripples that these changes will create will echo for a very long time. Remember this date: July 29th 2011. Location: Frankfurt,…

Editorial: Carbon Future

Exploring the focus towards carbon in all of its applications within BMW and on the global stage. Carbon. The 6th most abundant element in our galaxy. More and more we hear about its uses and…