James Bachici

James is a senior writer and video editor for BMWBLOG. He joined the team in 2015. Born in California and raised in Germany, France and Romania, James currently resides in Bellevue, Washington where he keeps busy exemplifying the saying “do what you love and you won’t work a day in your life.” He also works in the video game industry over at Microsoft’s 343 Industries as a Playtest Coordinator where he helps make Halo awesome every day. James has owned several BMW cars over the years, from an awesome F80 BMW M3 Competition to an F80 BMW M3 CS.
Column: Why BMW?

Column: Why BMW?

Why do we like the things we like and choose X over Y? Why do some of us choose coffee over tea and Apple over Android? Why donuts over muffins? What are the reasons we…

I’m not a poser, I just fake a lot

Distracted Driving And BMW

Distracted Driving And BMW

Every day, in all corners of the globe auto accidents take place. We read about terrible stories in the newspapers or see them on TV of how a simple phone call, text or moment of…

Current State of the BMW Group 2011

Current State of the BMW Group 2011

Let’s take a look at the BMW Group’s report card for the first 6 months of 2011 and see how they fared so far. The results might surprise you. With concerns ranging from the sizeable…

BMW i World Premiere Summary

BMW i World Premiere Summary

Groundbreaking, revolutionary changes are afoot as we speak within the automotive industry and the ripples that these changes will create will echo for a very long time. Remember this date: July 29th 2011. Location: Frankfurt,…

Editorial: Carbon Future

Exploring the focus towards carbon in all of its applications within BMW and on the global stage. Carbon. The 6th most abundant element in our galaxy. More and more we hear about its uses and…

Column: Braking Systems And You

A brief introduction to brakes and the reasons for their evolution with some advice thrown in for good measure. Ever stop to think about your brakes? Most people don’t think too much of them until…