Andrew

How-To debadge your BMW

Debadging is something of an anomaly in the car world. Europeans love it, Americans, for the most part, don’t get it. For those unaware, debadging a car translates in car nerd talk to the removal…

Exclusive: Online Premiere of BMW M3 GT Commercial

Exclusive: Online Premiere of BMW M3 GT Commercial

BMWBLOG is proud to announce the exclusive online premiere of the BMW M3 GT commercial for the 2010 American Le Mans Series. The commercial, debuting for television on SPEEDTV today, celebrates the second season of…

The Making of the 12 Hours of Sebring Commercial

The Making of the 12 Hours of Sebring Commercial

BMW is a company known for successful, succinct advertising campaigns. In fact, BMW would not be themselves without a clever yet interesting ad – whatever their message may be. However, sometimes even more interesting than…

12 Hours of Sebring – Shakedown

Sebring: A Teaser of Things to Come with the M3 GT

February 22nd and 23rd mark the official start of winter testing for the 2010 season of the American Le Mans Series. The ALMS is the U.S. equivalent of the Le Mans endurance races that originated…

Audi RS5 vs. BMW M3 - The War Rages On

Audi RS5 vs. BMW M3 – The War Rages On

The horsepower war took a bit of a hiatus for a few months after Audi’s B7 platform RS4 went out of production and the debut of the Mercedes Benz C63 AMG – both in 2008…

BMW Films – “Chosen”

After a warm reception with the first film Ambush, BMW Films introduced Chosen to the online community. Chosen tells the story of The Driver picking up a young child exiting a boat from China. The…

BMW Films – Revisited

BMW’s marketing and advertising have never been a group to let an audience down. Across the years, BMW have provided innovative ways in which to present their message of the Ultimate Driving Machine and despite…

Editorial: Interesting times for car enthusiasts

These are interesting times we’re living for car enthusiasts. That may seem obvious but today’s events with GM’s restructuring China officially becoming the largest consumer of cars and “hybrid” and “alternative energy” finding acceptance in…