Today, the BMW Rahal Letterman Racing Team began the 2010 American Le Mans season with a new livery on both BMW M3 racing cars, helping to tell BMW’s worldwide Story of Joy. The 2010 BMW…
Fast Company magazine, the American address to look at when searching for trends in the business of innovation, has ranked BMW Group DesignworksUSA as the world’s “#1 Most Innovative Company in Design,” and among the…
A recent report by BusinessWeek confirms our previous suppositions: the new 2011 BMW 5 Series takes advantage of some high-end parts found in the 7 Series flagship. According to the magazine, due to component-sharing strategy…
Last week, courtesy of BMW North America, yours truly had a chance to spend some much needed time with the all new 2011 BMW 5 Series. The new sporty sedan made its debut last month…
The entry level BMW 5 Series Gran Turismo model for the American market, 535i GT, was one of the few stars for BMW at the Chicago Auto Show. As we mentioned several times before, the…
Additional equipment options are also available for the models BMW X5 M and BMW X6 M as of spring 2010. The two top sports cars in the segment of the BMW X models can now…
More driving pleasure, reduced emissions: this principle of the development strategy BMW EfficientDynamics applies equally at the very highest level of performance. As of spring 2010, the high-performance model BMW M3 consistently combines its outstanding…
While not as exciting as North American International Auto Show, the Chicago venue has some of the Midwest calm around it. BMW’s setup is also less aggressive and colorful when compared to the other auto…
Today, the BMW ALPINA B7 made its North American debut at the Chicago International Auto Show and will go on sale at authorized BMW Centers in Spring of 2010. While the car presents no surprises…
For those of you that come to love our high-res wallpapers, today, we have a new set of them portraying the recently unveiled 2011 BMW X5 LCI. As we mentioned a little bit earlier, most…
