Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
World Premiere: MINI Cooper SD and Countryman SD

World Premiere: MINI Cooper SD and Countryman SD

MINI Cooper SD – new 2.0 liter engine with 143 horsepower Just a few months after the market launch of the new MINI family and the MINI Countryman, the start of 2011 has brought another…

World Premiere: MINI Clubman Hampton

As a pioneer and one-off in the premium small car segment, MINI offers an options range unmatched in its variety to allow customers to configure their car exactly how they want it. Customers can choose…

BMW EDIZIONE Contest – Vote on foil designs created by young BMW designers

BMW Activate The Future: Episode 1 - New City

BMW Activate The Future: Episode 1 – New City

On January 21st, BMW launched their latest marketing initiative around future mobility and sustainability: BMW Activate The Future. In a series of four short films, BMW will begin promoting its upcoming ActiveE electric car. Instead…

Audi plans BMW X6 competitor

Audi plans BMW X6 competitor

In 2008 when BMW launched the X6 Sports Activity Coupe, the Munich-based automaker went under fire for the continuous expansion of their X-models. The BMW X6 SAC created a new demographic, a niche that soon…

BMWNA releases the BMW 1M Ordering Guide

BMW of North America released today to its US dealerships the order guide for the new 2011 BMW 1 Series M Coupe. Back in December, BMWNA published an initial ordering guide that outline the standalone…