Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
BMW reveals lightweight M3 Sedan Concept

BMW reveals lightweight M3 Sedan Concept

Today, in Garching at the M facility, BMW revived the M3 CSL. While not officially dubbed CSL, the M3 Sedan Concept revealed today brings back the idea of lightweight in an M3 and the details…

Live Photos and Videos: BMW M3 Pickup

Live Photos and Videos: BMW M3 Pickup

Today, at the official press unveiling of the new 2012 M5, BMW prepared another surprise for the journalists present at the event. The BMW M3 Pickup that made waves on the interwebs just days ago…

World Premiere: BMW M3 Pickup

World Premiere: BMW M3 Pickup

Following the BMW M3 CoupĂ©, BMW M3 Convertible and BMW M3 Sedan, a fourth body variant of this globally successful high-performance sports car is about to cause a stir. Under the strictest secrecy, the world’s…

Dr. Segler BMW M Boss leaving for MINI

Dr. Segler BMW M Boss leaving for MINI

Dr. Friedrich Nitschke (56) will take over as managing director of BMW M GmbH effective 1 May of this year. Nitschke was previously responsible for the MINI Series within the Development division, and has held…

BMW i Venture Announces Plans for Setting Up an Incubator Space in New York City

BMW i USA Website Now Live!

BMW i website for North America just went live at www.bmw-i-usa.com. The dedicated web content will focus on the upcoming BMW i sub-brand and the first electric vehicles to emerge from under the Project i…

Video: A Perfect Match. BMW Classic

Video: A Perfect Match. BMW Classic

A Perfect Match is a short film made by BMW Classic. The film is all about Jack and his weird search for a suitable replacement for the BMW 1602. The first advance laurels were already…

BMW Motorsport interviews Dirk Muller

Dirk MĂĽller and his BMW Team RLL team-mates got their American Le Mans Series campaign off to a start with a win. In an interview, the German talks about his 2011 program. Mr. MĂĽller, how…

iPads speed up lease returns for BMW

iPads speed up lease returns for BMW

A reports by AutoNews, quoting a survey from BMW Financial Services, says early results are encouraging for a dealership pilot program using iPads to process lease returns. “We’re seeing certainly a quicker process, and we’re…