Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
NYIAS 2011: BMW 1M in Valencia Orange

NYIAS 2011: BMW 1M in Valencia Orange

BMW also revealed today at the 2011 New York Auto Show a 1M model in the same Valencia Orange Metallic paint we have seen at previous US shows. While we were anxiously waiting to see…

World Premiere: Rolls-Royce Ghost Extended Wheelbase

Photos: BMW ActiveE Electric Vehicle at BMW Manhattan

Photos: BMW ActiveE Electric Vehicle at BMW Manhattan

To emphasize the importance of New York City for BMW, the Munich-based company held its annual press conference for the NYC Auto Show at the factory-owned store in Manhattan. In front of several journalists and…

BMW Group DesignworksUSA opens new Studio in Shanghai

BMW Group DesignworksUSA opens new Studio in Shanghai

To further take advantage of its understanding of Asia’s growing influence on design,BMW Group’s subsidiary DesignworksUSA, the California-based strategic design consultancy with studios in Los Angeles, Munich, and Singapore, will open a new studio in…