Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.

May 2011: BMW Group Canada sales up 17.6%

BMW Group Canada (BMW and MINI brands combined) reported 3,366 retails for May 2011, an increase of 17.6 per cent over May 2010.  Strong sales of its 5 Series, 6 Series and X3 models, and…

BMW M3 Carbon Edition for China

BMW M3 Carbon Edition for China

A new special BMW for the Chinese market emerges once again. The BMW M3 Carbon Edition is limited to 111 cars and was built to satisfy the new ever growing premium market in China. Priced…

BMW launches "Don’t Text and Drive" campaign

BMW launches “Don’t Text and Drive” campaign

BMW of North America today announced a national campaign comprised of television, print, online and radio advertising and a strong in-dealership message, all timed for the summer season and designed to raise awareness of the…

BMW launches revised BMW ConnectedDrive Online Guide

BMW 328 Hommage - The Official Making-Of Video

BMW 328 Hommage – The Official Making-Of Video

BMW and director Philip Hodges take us behind the scene of the new BMW 328 Hommage. Centered around BMW Design and Christopher Wilson’s photoshoot, this glimpse into the makings of a great photo is not…

Video: Crafted at BMW M

Video: Crafted at BMW M

M stands for Motorsports, BMW’s historical passion. To emphasize the uniqueness of their M products, BMW releases a new video showcasing the M heritage. BMW M, also known as M-Technik or just “M” (for Motorsport)…

2012 BMW M5 – New Teaser

Ahead of its M Festival debut, the new 2012 BMW M5 is teasing us once again. An M5 test mule was filmed during high-speed testing at the Nardò Ring in the south of Italy, an…