Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.

MINI Coupe Launch in NYC

Marketing Campaign Launches In Manhattan With A Rocket And Astronauts MINI USA announces the newest family member, the MINI Coupe, with a larger-than-life stunt in New York City 30-foot rocket, with the all-new MINI Coupe…

Bruno Spengler to drive for BMW in the DTM from 2012

2012 BMW M5: 0-60 in 3.7 sec

2012 BMW M5: 0-60 in 3.7 sec

The magazine numbers are in. In the December issue of Car and Driver, the US magazine reports that the new BMW M5 ran 0-60 mph in 3.7 seconds. From 0 to 100 mph, the M5…

Photo Gallery: BMW 5 Series Gran Turismo M Sport

Photo Gallery: BMW 5 Series Gran Turismo M Sport

Starting this Fall, BMW offers the 5 Series GT with an M Sport package. The M Sport package comprises a range of aerodynamics, suspension and interior components which were developed specifically for this model. The…

BMW M3 CRT runs 1:13.6 minutes at Hockenheim

BMW M3 CRT runs 1:13.6 minutes at Hockenheim

Back in July 2011, at the BMW M Festival, BMW introduced the all-new, exclusive and limited M3 CRT. The M3 CRT, short for Carbon Racing Technlogy, will be produced as a limited edition and only…

BMW M3 DTM excites fans in Hockenheim

BMW M3 DTM excites fans in Hockenheim

The BMW M3 DTM excited tens of thousands of fans at the DTM season finale at Hockenheim (DE). Dirk Werner (DE) completed two laps on the Hockenheim track in the “BMW M Performance Accessories M3…

Rumor: MINI Countryman Prodrive

Rumor: MINI Countryman Prodrive

Recent spy photos reveal that Prodrive is working on a production version of the MINI Countyman. The Banbury-based engineering firm developed the MINI Countryman WRC that runs in this year’s rally championship. MINI WRC is…