Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.

“The ultimate driving machine” slogan makes a comback

BMW of North America will introduce its new brand advertising on Saturday, reinforcing its image as “the ultimate driving machine” as it introduces 14 new models in the United States this year.cBMWNA will being a…

Video: Kelleners BMW 1M reaching 309 km/h

German magazine Sport Auto takes the Kelleners BMW 1M to race track for a drifting session. Prior to that, the test drive editor decided to see how fast can the Kelleners 1M really go. The…

BMW Group Canada achieves best year in history

BMW Group Canada (BMW and MINI brands combined) reported 34,928 retails for the year 2011, an increase of 10.2 per cent over 2010. This marks 21 consecutive years of growth for BMW Group Canada, and…

December 2011 Sales: BMW is the 2011 Premium Segment Leader

Video: F10 BMW M5 Drifts

The folks over at Driving-Fun are giving us two videos showing the new F10 BMW M5 in action. The super sporty sedan gets another opportunity to brag about its drifting abilities. The first video and…

AC Schnitzer MINI Coupe

Aachen-based tuner AC Schnitzer launches their program for the new MINI Coupe. The sporty looking coupe is not yet fully taking advantage of the company’s comprehensive tuning packages, but more updates are expected in the…

The new BMW 3 Series TV Ad

The TV ad of the new BMW 3 Series is now online. In February, first delivery of the F30 3 Series will begin in Europe and United States with the first American customers taking possession…

Prior Design BMW 5 Series

Prior Design BMW 5 Series

Prior-Design reveals a new update to their aerodynamic kit for the BMW 5 Series. The PD-R aerodynamic package builds atop the previous release by adding a new front-bumper that fits all 5 Series models except…