Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
MINI aims to add new 3 models by 2020

MINI aims to add new 3 models by 2020

In an interview for Automotive News, Dr. Kay Segler, Head of MINI, says the company will add three models by the end of the decade. Segler refrained from offering specific details on the three models,…

Video: The technology of the BMW ActiveHybrid 5

This spring, the first 5 Series hybrid will be launched in the U.S with an M.S.R.P. of $61,845 (including the $895 Destination and Handling charge). To showcase some of its technology, BMW releases a comprehensive…

DINAN N55 Performance Software Now Available – 355 horsepower

BMW Recalls Nearly 89,000 MINIs from 2007-2011

BMW has issued a recall for nearly 89,000 MINI vehicles built between 207 and 2011. The recall applies to a wide range of models, from MINI Cooper S to the new Countryman. The company states…

2012 BMW 3 Series Online Configurator at BMWUSA.com

2012 BMW 3 Series Online Configurator at BMWUSA.com

The 2012 BMW 3 Series online configurator went live at www.bmwusa.com. For those of you that are looking to highly customize your next purchase, the F30 configurator gives you the most choices ever. The base…

BMW Delivers First All-Electric ActiveE in the US

BMW Delivers First All-Electric ActiveE in the US

BMW today delivered the first all-electric ActiveE in the US and began the next chapter in its electromobility strategy. Ludwig Willisch, President and CEO of BMW of North America presented the keys to a BMW…