Horatiu Boeriu

IND takes us back into their history of amazing BMW projects. Let’s have a look. “The aphorism “it’s not the destination, but the journey that counts” is a well worn one, and a lesson that…

After a seven years partnership with Butler Shine Stern & Partners, MINI is searching for a new ad agency.  According to AdAge, BMW’s MINI has started a review process led by North Carolina consulting firm,…

The second place overall scored by Dani Sordo and co-driver Carlos del Barrio on the Rally Monte Carlo means the MINI WRC Team has kicked off its 2012 campaign in style. The MINI WRC Team…

Chris Bangle, the charismatic designer and ex-chief of design at BMW, launches a novel. The U.S.-born designer penned the Peter Teufel, A Tale of Car Design in 3 Parts. But there is more to it….

Beginning today, the recruitment process for the highly anticipated all-electric BMW ActiveE is open in the metropolitan markets of Boston, Hartford, New York, Los Angeles, Sacramento, San Diego, and San Francisco. The BMW ActiveE is…

With the waving of the green flag to start the January 27th BMW Performance 200, the opening round of this year’s Continental Tire Sports Car Challenge, the 2012 North American sports car racing season gets…

With just months to go before the Olympic Games get under way in the capital city of the brand’s home country, MINI introduces two new special-edition models to spread contemporary London style around the world….

BMWBLOG gets a new look. After months of development and planning, BMWBLOG 3.0 is now live and brings lots of changes. Nearly five years ago, BMWBLOG launched as a website that acts as a single-point…

Once again the BMW Performance Driving school team will return to  Daytona for the 24 hours race weekend. The team will provide hot laps for Grandam and Rolex VIP’s  and exhibition laps for the fans…

On their Facebook page, BMW Motorsport shares the first photos of the BMW M3 DTM Safety car. “The six BMW Motorsport race cars won’t be the only BMW M3s on the track in next year’s…