Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
In Action: New iDrive with 3D Navigation System

In Action: New iDrive with 3D Navigation System

Just days ago, BMW announced the new iDrive Navigation System. Armed with a faster processor and additional video processing capabilities, along with 250 GB of storage, the new ConnectedDrive navigation system delivers enhanced usability, with…

Photos: BMW M6 MotoGP Safety Car

Photos: BMW M6 MotoGP Safety Car

Last weekend, BMW displayed their safety car collection at the 2012 MotoGP at Sachsenring. The event hosted almost 200,000 people locally, making it one of the largest motor sports event of the year. Among the…

Premiere: AC Schnitzer BMW 6 Series Gran Coupe

Premiere: AC Schnitzer BMW 6 Series Gran Coupe

AC Schnitzer introduces a new tuning program for the BMW 6 Series Gran Coupe. The exterior design receives an upgrade with a restyled front spoiler, rear bumper with a chrome insert, as well as chrome…

Video: BMW 3 Series History

VF Engineering VF540 supercharger system for E9X M3

VF Engineering VF540 supercharger system for E9X M3

European Auto Source is announcing a new VF Engineering system for the M3: the VF540. Similar in many ways to the VF620, this non-cooled entry level system provides a whopping 540 horsepower and 370tq at…

Video: BMW – Feeling Remains

BMW’s latest full-length global TV spot “Feeling Remains” captures the feeling of how driving a BMW never leaves you. BMW is looking to connect the feelings and emotions of their cars with consumers looking for…

Premiere: The New BMW ConnectedDrive

Premiere: The New BMW ConnectedDrive

BMW ConnectedDrive has been setting the pace in the field of automotive connectivity for many years now, and is renowned for forward-looking in-car concepts and technologies that maximise customer benefit. The new functions mark another…

Introducing The BMW iDrive Touch Controller

Introducing The BMW iDrive Touch Controller

The introduction of the BMW iDrive Touch sees the development team at the BMW Group integrating a touch-sensitive pad into the iDrive system’s central control unit, the iDrive Controller, for the very first time. Measuring…