Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
BMW M4 Convertible Individual Tanzanite Blue

BMW M4 Convertible Individual Tanzanite Blue

At the 2014 Leipzig Auto Show, BMW brought to the floor an M4 Convertible painted in the beautiful Individual Tanzanite Blue. The M3 Sedan and M4 Coupe/Convertible come with a variety of well known colors…

Listen to the engine of the new BMW M3 and BMW M4

BMW i3 Graypants - VIDEO

BMW i3 Graypants – VIDEO

Kontent Partners and BMW North America teamed up to create and produce a collection of media for the launch of the new all electric BMW i3. The duo built brand films, still photography, social channel…

Chris Harris gets a BMW M235I with M PERFORMANCE PARTS

Chris Harris gets a BMW M235I with M PERFORMANCE PARTS

UK journalist Chris Harris will soon take possession of a BMW M235i fitted with M Performance Parts. “As a genuine M-car snob, I find this new sub-brand from BMW most interesting,” says Harris for PistonHeads….

BMW M235i Coupe Track Test - VIDEO

BMW M235i Coupe Track Test – VIDEO

In the June issue of CAR magazine, the folks from South Africa test what could be BMW’s best value-for-money sports car — the sizzling M235i. In this video Deon Joubert tests the M235i at Killarney….

BMW expresses skepticism at 9-speed gearboxes

BMW expresses skepticism at 9-speed gearboxes

At the international media launch of the new BMW X4 and 4 Series Gran Coupe, AutoExpress UK and BMWBLOG chatted with Klaus Frolich, head of small and midsize cars at BMW. Among many topics, the…

BMW M3 and M4 engine noise: 98% real

BMW has responded to customer feedback and engineered the engine noise of the new M3 Sedan and M4 Coupe to be as ‘real’ as possible. “The engine note in the cabin is largely pure,” said BMW…