Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
BMW is testing automated driving in China

BMW is testing automated driving in China

The BMW Group is a leading auto industry developer of highly automated vehicle prototypes. BMW’s research prototypes have already driven thousands of kilometres in highly automated – i.e. self-driving – mode on German motorways. In…

Do you remember the BMW GINA Concept?

BMW M4 Coupe in Frozen Grey is a beauty

Finally a matte color that looks great on the new BMW M4 Coupe. Even though it’s a vinyl wrap, the frozen grey is absolutely stunning and matches perfectly the dynamic lines of the F82 M4….

BMW Team RMG sealed the Team title in DTM 2014

BMW Team RMG sealed the Team title in DTM 2014

In the first race since Marco Wittmann (DE) was crowned DTM Drivers’ champion, BMW Team RMG sealed the Team title in Zandvoort (NL). Team principal Stefan Reinhold’s (DE) outfit ended the penultimate race of the…

MINI buyers inclined to pick three-door models over five-door

MINI buyers inclined to pick three-door models over five-door

MINI says that its customers will continue to pick the three-door model over the five-door hatch. The research suggests that most of five-door hatchbacks’ owners don’t have kinds which points out to a younger demographic….