Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
BMW may increase Russian production by 2019

BMW may increase Russian production by 2019

Despite the decline of the Russian auto industry, BMW plans to increase its local portfolio and production by 2019. Initially BMW planned for its plant in Russia, but that plan has been postponed in favor…

Lexus Ahead Of BMW and Mercedes In March U.S. Luxury Sales

BMW X1 hybrid is getting closer to launch time

BMW X1 hybrid is getting closer to launch time

BMW is currently testing a plug-in hybrid variant of the popular X1 SUV. Recent spy photos show a nearly uncovered BMW X1 xDrive25e being tested in the snowy Northern parts of Europe. At a first…

MINI Hipster Hatch gets old school twin-deck cassette player

MINI Hipster Hatch gets old school twin-deck cassette player

MINI has whipped a fair-trade Peruvian cotton sheet off its latest model this morning in Hoxton, London. Featuring Instagram filtered windows, Twin-deck cassette player and a fixed-gear drivetrain, the new MINI Hipster Hatch launches today….

MINI presents Scissor Doors as new equipment option

MINI presents Scissor Doors as new equipment option

With the new equipment option “Scissor Doors”, the British brand is now making it easier for customers to squeeze their MINI into even the tightest of parking spaces. Initially only available for MINI 3 door,…

BMW i8 gets an M livery

BMW i8 gets an M livery

Professional car wrapping company Prowrap give this BMW i8 an exterior makeover. Using the famous ///M colors, the folks at Prowrap dress up the i8 in a sporty livery to go with its exquisite looks….