Rolls-Royce’s London showroom has apparently become too small for the ever-increasing range of the British brand. According to a recent press release, the company finds its current showroom too small and therefore decided to move to a new location, in Mayfair, Westminster. The work on the new location will kick off in the following weeks but in the meantime, Rolls-Royce prepared a proper goodbye for its current space, creating a so-called ‘Progress Tour’ to also mark the launch of its newest spot.

To celebrate the relocation, Rolls-Royce and its dealer partner, H.R. Owen, will vacate the current Berkeley Square premises and embark on a the so-called ‘Progress Tour’ through UK’s capitol city. What that means is that Rolls-Royce’s models will be put up for display on various parts of town, starting on April 16. Kensington and Chelsea will be first, before advancing to locations in Hammersmith and Fulham, Southwark, Wandsworth and Camden before finally arriving at the new home in Mayfair, Westminster, later this year, once it’s ready.

“The Rolls-Royce showroom in London is our flagship store worldwide and I am delighted by the prospect of H.R. Owen moving to more representative and appropriate premises in Mayfair. The ‘Progress Tour’ is testament to the success of the marque’s progressive approach to engaging with its clients and our unique ability to support customers in a way that befits the brand,” said Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars.

Claus Andersen, Dealer Principal, Rolls-Royce Motor Cars London, said: “We look forward to taking Rolls-Royce Motor Cars London to a number of the city’s boroughs en route to its new home in Mayfair. In the spirit of the brand’s innovative Social Hot Spot programme, highly Bespoke motor cars and lifestyle accoutrements will be presented at a number of noteworthy locations across the capital, ensuring that existing and prospective clients can begin their Bespoke journey in an environment that truly reflects their lifestyle.”