Mercedes extends U.S. Luxury Sales Lead Over BMW

News | October 5th, 2017 by 4
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Mercedes-Benz topped Lexus and BMW in U.S. sales last month to widen its lead in this year’s luxury race. Mercedes regained the top spot in …

Mercedes-Benz topped Lexus and BMW in U.S. sales last month to widen its lead in this year’s luxury race. Mercedes regained the top spot in luxury sales in September by outselling the Lexus by nearly 3,000 units.

Sales of BMW brand vehicles increased 0.7 percent in September for a total of 25,571 compared to 25,389 vehicles sold in September 2016. BMW touted strong gains for the 4 series and 5 series in September, plus a solid increase for the X5.

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Year-to-date, the BMW brand is down 4.3 percent in the U.S. on sales of 220,175 vehicles compared to 230,133 sold in the first nine months of 2016.

Lexus is closing in and achieved a 1.5 per cent gain, yet BMW is still about 500 cars ahead of Lexus in year-to-date sales.

Audi set another sales record in September as the automaker reported its 81st straight record sales month. Led by Q5, its all-new crossover, and Q7, its three-row SUV and the new A5 Sportback, Audi recorded a significant 9.6 percent sales hike last month.

Mercedes-Benz brand (-1.7%) sales were 29,008 units. Despite a sales skid in September, Mercedes remains atop the pack with 242,250 vehicles sold for the year.

4 responses to “Mercedes extends U.S. Luxury Sales Lead Over BMW”

  1. Alexander S says:

    So BMW has all chances to become leader in US. Still dont understand why they don’t make LCI of X5/X6, even if sales are very good right now and even if they plan to make new models straightforward. With only X3/X2 as new models this year it will be very hard to compete.

    • Will ._.Var says:

      I agree. The F15 X5 is excellent – you’d hardly tell it needs an update. An LCI would be good, but to me a whole new model seems a bit redundant if it is doing so well.

      Number one large luxury SUV in Australia too. It is beating the newer Q7.

    • disqus_d4cEcykOJC says:

      They’re not trying to compete as Mercedes go down market with 4 cyl. compacts & hatches. All of BMW’s impending product is up market: Z4, 8, 6 GT, X7, new X3, X4, X5, X6. Since they’re doing record margins with the new 5, why not? Since volume leader in America is often Lexus, who cares?

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