BMW Australia announces the introduction of two special models based on the M3 Sedan and M4 Coupe. To be sold under the Pure branding, the two cars will be offered on discount in July 2017. At 129,900 AUD for the M3 Sedan and 139,900 AUD for the M4 Coupe, the special models are 10,000 AUD cheaper than the regular model’s MSRP.
The deal becomes even sweeter, however, as the Pure models are almost identical in mechanical specification to the 15,000 AUD Competition Package variants. Just like those models, the M3 and M4 Pure come with slightly more horsepower, revised suspension and settings for the limited-slip differential, and better exhaust notes.
The only Competition feature the Pure misses out on are the larger wheels and tires, wearing the standard M3/M4’s 19-inch wheels – though in a slightly different design – and 255/35 and 275/35 rubber front and rear respectively.
To make them more affordable than the standard M3/M4, BMW Australia has mainly deleted luxury equipment such as adaptive LED headlights, premium audio system and full leather trim, though a nine-speaker sound system, keyless entry and go, carbon fiber interior trim, head-up display, LED headlights and satellite navigation all remain standard.
The Pure offering is unique to Australia. First introduced on the E90/E92 M3, it has since been rolled out on the M2 and M5.
“The BMW M3 Pure builds further on Australia’s successful Pure Edition models,” said BMW Australia CEO Marc Werner in a statement. “This model offers the full capability of our M3 Competition at a price point that is sure to attract a new core of enthusiast customers.”