2016 sees the BMW Group celebrate its centenary – under the motto THE NEXT 100 YEARS. As the centenary year progresses, the BMW Group continues to look first and foremost on the future, exploring the question of what individual mobility will look like over the coming decades. The BMW Group is bringing its vision of the future to life through vision vehicles like the BMW VISION NEXT 100, which is celebrating its Asian debut in Beijing from May 6 to 15, 2016.
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The BMW VISION NEXT 100 stands for the brand’s renowned driving pleasure. In the future, BMW drivers will still want to spend most of the time they are in their car at the wheel. In the BMW VISION NEXT 100, the driver will remain firmly in the focus, with constant connectivity, digital intelligence and state-of-the-art technologies available for support. But that’s not all: the BMW VISION NEXT 100 will turn the driver into the “Ultimate Driver”.
The Asian debut of the BMW VISION NEXT 100 is part of the traveling exhibition and event platform “Iconic Impulses. The BMW Group Future Experience”. The future vision presented at the exhibition reaches far beyond anything a short-term solution could offer, providing a multifaceted and inspiring preview of forthcoming trends that will impact not only the automotive industry but our everyday lives as a whole.
“Our vision is for future mobility to be effortless, available on demand and tailor-made for all customers and for their individual needs,” said Harald Krüger, Chairman of the Board of BMW AG, speaking to the Chinese media at the start of today’s press conference in Beijing.
The exhibition “Iconic Impulses. The BMW Group Future Experience” will run from 6 to 15 May 2015 at the Ullens Center for Contemporary Art (UCCA), 4 Jiuxianqiao Rd, Chaoyang, Beijing, China.
In the brand area, visitors can experience the four different brand spaces of BMW, MINI, Rolls-Royce and BMW Motorrad. In each brand space, visitors will be able to use interactive contact points and view exhibits to gain insights into the key aspects of the future as viewed by each of the BMW Group’s brands.