Clarion announced that its first iconic classic vehicle restoration – a 1974 BMW 2002 – will be crossing the auction block at Barrett-Jackson Palm Beach this weekend. All proceeds from the sale of the car will be donated to the Barrett-Jackson Cancer Research Fund at the TGen Foundation. The car is slated to cross the block Saturday, April 9th at approximately 4:30pm EDT.

Unlike traditional restorations, Clarion Builds takes a different approach by partnering with experts for each respective vehicle to conduct a true concours-quality full restoration of the vehicle. Hand selected strategic high-profile industry partners help Clarion upgrade and restore vehicles with tasteful modifications that improve their driving dynamic, while maintaining each vehicle’s era-correct aesthetics and classic personality. Each project is fully documented digitally and shared with fans and enthusiasts.


The best part about this Clarion build is the fact that they didn’t RestoMod it, which would have updated most of the car to make it feel and drive more like a modern sports car. Instead, Clarion restored the car and, as they went through the car, upgraded some aspects of the car with parts and techniques that would have been available and done back in the late ’60s. So it’s as if someone bought the 2002 back when it was new and upgraded it a bit back then.


The Clarion Builds BMW 2002 will be on display in Clarion’s booth during the entire Barrett-Jackson Palm Beach auction in the vendor section of the venue.