Cadillac makes another valuable acquisition with the appointment of BMW’s former sales executive Dan Creed.
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Creed was a former Marketing VP for BMW of North America and recently held the VP position of the Eastern Region overseeing 95 BMW dealerships.
He is now the top sales chief for Cadillac of North America. Creed will assume his role as vice president of sales operations on Jan. 16, reporting to Cadillac President Johan de Nysschen. He replaces current sales chief Jim Bunnell, who has been reassigned to another executive position in General Motors North America.
North America is Cadillac’s largest and most important region and Creed will be in charge of “development and execution of retail sales and customer experience strategies,” Cadillac said.
“Dan has a solid track record in the luxury sector and will provide valuable input to the crafting of Cadillac’s sales and service strategy,” de Nysschen said in the statement. “I look forward to partnering with Dan as we continue to elevate our brand experience within the premium automotive sector.”
The brand had 928 U.S. dealerships last year, according to the most recent census.
Cadillac’s U.S. sales rose 2.6 percent last year to 175,267 vehicles vs. a 7.7 percent gain for the overall luxury market.