BMW CEO Harald Krueger has returned to work after he spent most of last week recovering from his fatigue-related collapse on stage at the Frankfurt auto show. “He’s back at work and feeling 100 percent fit,” a BMW spokesman said.
Krueger collapsed as he was commenting on BMW’s latest models during a news conference. Kruger was able to walk and at the time BMW reps said he’s feeling okay. BMW said the fall resulted from a “moment of dizziness” and said there were no serious causes behind the incident.
Harald Krueger assumed the role of Chairman of the Board of Management of BMW AG in May. Krueger holds an engineering degree and was most recently Board of Management member for Production. He joined the BMW Group in 1992 and has been a member of the Board of Management since December 2008.
He was head of Human Resources until assuming responsibility for MINI, Motorrad, Rolls-Royce and Aftersales at the end of June 2012, a position he held until moving to head of Production in April 2013.
A featured story by Manager Magazine says Krueger would like to turn BMW more towards the digital world and work on the brand appeal – the “digital cool factor.” As a member of the board of management, long before taking over as CEO, Krüger has advocated for this change in strategy. And now the new change should come by the end of the year.