The brand new BMW 7 Series had its world premiere last month and the internet is already buzzing about its design features and technology. Offering a unique blend of sportiness and luxury, the 7 Series was always aimed at owners who require comfort, albeit with a touch of dynamics.

BMW will initially offer four models of 7 Series; the 730d, 740i, the 740e and 750i, all of which will be available in long-wheelbase variants. The North American market will only receive the long wheelbase models which means BMW is aiming towards the highest level of luxury and comfort for the North American customers.


The 740i and 750i will be rear-wheel drive in standard firn with xDrive being optional for harsh weather climates; though the 740e plug-in hybrid will be xDrive only. All of the models feature some exciting new design features that will put the new 7 Series head-to-head with the Mercedes-Benz S-Class.

We’ve gathered seven remarkable design features on the new BMW 7 Series:

1. Kidney Grilles


2. Rear Lights


3. The more prominent signature Hofmeister Kink design


4. Driver oriented center console section


5. Interior ambient lighting


6. Clean aluminum and wood inserts


7.  Luxury Seating Comfort and Rear Executive Lounge Seating packages