The BMW i3 will be available in Germany and selected European markets from the 16 November. The first customers from Germany collected their cars from the BMW Welt in Munich a day earlier. The keys were formally presented by Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing BMW and Roland Krüger, Senior Vice President, Head of Sales and Marketing Germany for the BMW Group, in a special ceremony.

The head of the Bavarian State Chancellor’s Office and State Minister for Federal Affairs and Special Tasks, Christine Haderthauer, and Member of the Board of Management of Allianz SE, Oliver Bäte, were also among the first BMW i customers.


“Today marks a milestone in the history of the BMW Group, as we hand over our first BMW i premium electric vehicle to customers. In doing so, we are bringing sustainable mobility to the roads,” said Ian Robertson during presentation of the keys.

“Innovative vehicles need innovative distribution channels. For this reason, the BMW i3 can now also be ordered over the phone and online. However, the most important role in distribution is still that of our retail partners. We are delighted to have 46 carefully chosen BMW i agents in Germany, who are investing in the future of BMW i with us,” added Roland Krüger.

Over the coming months, the BMW i3 will be introduced in a large number of European markets. In 2014, the BMW i3 will also be launched in the US, Japan, China and Korea.


“The BMW i3 is typical BMW and typical Bavaria. It combines Top Innovation, Top Design and Top Sustainability. This is why we are convinced that the Bavarian State Chancellery should be one of the first customers. Emission free electro-mobility thanks to the BMW i3, this concept will be a great success and a Bavarian export hit. The future of auto-mobility begins now and it is white and blue”, noted State Minister Christine Haderthauer.

Electro-mobility also in demand for business fleets

The BMW i3 appeals to fleet customers as well as retail customers. Electric vehicles offer efficient, sustainable solutions for a complementary mix of drive trains in company fleets. Allianz SE is one of the first BMW i3 fleet customers. “By integrating E-cards into the Allianz fleet, we are supporting the mobility solutions of today and tomorrow. We want to increase the acceptance of E-cars,” says Oliver Bäte Member of the Board of Management of Allianz SE on the collection of his car. “Currently, already 10% of our management fleet have E-vehicles; this is how we bring the future on to the road. The reactions of staff and clients are all very positive. Driving on electricity is something good – and it’s even fun.”

The BMW Group’s fleet management and leasing specialist, Alphabet, has developed a product called “AlphaElectric” to meet the special requirements of its fleet customers. The first comprehensive E-mobility solution on the market offers smooth integration of electric vehicles into company fleets in just three steps: analysis of the customer’s mobility profile; definition of appropriate charging infrastructure; and the flexible combination of add-on services.

Gerhard Eble, Managing Director of Innovative Hausverwaltungen Eble (Ratingen):

“For years I have wanted for a German manufacturer to bring an appealing electric car to the market. As soon as BMW introduced the BMW i3, I was immediately enthusiastic.”

Dr. Ingo Holz, Managing Director of BEOS AG (Berlin):

“As soon as BMW unveiled the BMW i3 study two years ago, straight away I was excited and soon after ordered the car. Two years later I am able to sit behind the wheel.”

Dr. Roman Dudenhausen, Founder and Member of the Board of Directors con/energy ag (Essen):

“My electro-age as an energy expert and employer is beginning with my purchase of the BMW. I am pleased to be one of the first to be able to use the completely newly developed car that stands for systematic sustainability.”

Thomas Aich (Ettlingen):

“I drive a lot all around town. Therefore, the efficient BMW i3 is obviously optimal for me.”