The core feature of the BMW stand at the 2013 Frankfurt Auto Show is a suspended track which is 280 meters long and runs parallel to the main visitor area. Two cars can run in parallel if needed, nearly 50cm away from each other. BMW used this track mostly for scheduled rides in the BMW i3 and over the course of two days, hundreds if not thousands of visitors lined up to experience the i3 from the passenger seat.
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From time to time, the ///M team jumped on the track to remind everyone that BMW still builds super sporty and….loud sounding cars.
Those of you that have been to the Frankfurt Messe, the home of one of the largest auto shows in the world, know that the eleven halls are quite far from each other forcing automakers to offer shuttle rides. This year, an entire fleet of i3 vehicles transported visitors from one area to another, and back.
Now back to the inside track rides. BMW has also setup an extremely large screen right behind the track and every time you would pass that segment of the track a video would play. The footage showcases the movement of a car within a city and gives a real impression of the urban environment and how the i3 blends in.
- Pricing (before federal or local incentives) starts at $41,350; $45,200 for Range Extender model. Destination & Handling Fee not included.
- On Sale: Q2 of 2014 in the USA.
- BMW’s 360 Electric electro mobility services.
- BMW i Remote app, which connects with the car.
- BMW Navigation is standard.
- BMW Intelligent Emergency Call (‘eCall”), Anti theft alarm and Rear Parking Distance Control are standard.
Click below to see the short video: