At the 2010 Paris Motor Show, BMW also showcased the limited edition BMW Z4 Pure Impulse. The exclusive Z4 features individual options like the black Alcantara / Nappa leather sports seats Circuit with yellow colour accents and the Atacama Yellow paint. Alternatively, there is an option of Alpine White, plain Black, Space Grey metallic, Titanium Silver or Sapphire Black metallic.

The Design Pure Impulse equipment package can also be combined with a new, likewise exclusive body paint colour.

The most significant feature of the Design Pure Impulse equipment package is the choice of precisely matching interior colours and materials. Like the equipment package Design Pure White, which accentuates the roadster’s premium elegance and was already presented at the launch of the BMW Z4, the package’s configuration is based on the recommendations of the BMW design team.


The interior is complemented by an anthracite BMW Individual roof lining, yellow Alcantara inserts in the door linings, and the lower section of the instrument panel also in yellow as well as structural fabric car mats. The arm rests on the centre console and in the doors are covered with high-quality black Nappa leather.

The BMW Z4 in Atacama Yellow is a head-turner and an attraction at the BMW stand.