BMW of North America is launching a new marketing campaign today aiming to highlight one of their most iconic design elements – The Hofmeister Kink. Together with its CRM agency of record, Interpublic-owned Performance Art,…
Just as the kidney grille, the Hofmeister kink is like a business card for BMW, an element that is instantly associated with the German automotive constructor. The Hofmeister kink is a visual design element that’s…
What is the Hofmeister Kink and how did it start? The Hofmeister Kink, or H-Kink as I’m going to call it, is a small inward kink at the base of the C-Pillar
“Hofmeister Kink” is one of the most common used words when describing the details of a BMW exterior design. But how many of us do really know what it means or the history behind it?…
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