Tag Archives: BMW i

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Mercedes-Benz won’t create BMW i-like sub-brand

BMW i, News | May 17th, 2016 by Nico DeMattia

BMW has taken some flak over the past year for putting a lot of resources into developing its BMW i sub-division that develops its hybrid and …

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Mercedes Pondering Eco Sub-Brand Similar to BMW i

BMW i, News | May 16th, 2016 by Gabriel Nica

In a recent interview with Autocar, Mercedes-Benz’s Sales and Marketing boss said that the company he represents is shifting focus towards a zero-emissions future as …

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BMW i Q1 Sales Drop 23 Percent, Not Because of Execs Leaving

BMW i | May 5th, 2016 by Gabriel Nica

For the first time since the i sub-brand models came out, the sales of the two cars have decreased. The BMW i3 and i8 added …

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BMW says it has enough staff to continue developing “i” cars

BMW i | May 4th, 2016 by Horatiu Boeriu

Chief Executive Harald Krueger said BMW had enough staff to continue developing its cutting-edge electric vehicles program known as “Project i”, despite recent defections of …

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BMW 320i Can Cause Less Pollution than a Tesla Model S

3-Series, News | April 25th, 2016 by Gabriel Nica

Electric vehicles are often marketed as “emission free vehicles”, a catchy line that it’s being used across the industry and in most marketing slogans. But …

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Head of BMW i design and chief product manager joining Chinese electric car company

BMW i | April 19th, 2016 by Horatiu Boeriu

Future Mobility, an electric vehicles startup backed by Tencent Holdings, is making three top acquisitions from BMW. Dirk Abendroth, Benoit Jacob and Henrik Wenders will …

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Can BMW Fend Off The Charge of the Tesla Model 3? – PART 1

Interesting | April 18th, 2016 by Tom Moloughney

We’ve all seen upcoming products being described with buzzwords like “revolutionary” and “disruptive” that later translate into something much less successful after the public actually …

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BMW i Sub-Brand Is Doing Better than Expected in Australia

BMW i | April 12th, 2016 by Gabriel Nica

BMW introduced the “i” sub-brand in Australia back in November 2014 with low expectations. After all, the Land Down Under isn’t exactly the best place …

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Former BMW i8 project manager is now the CEO of Chinese Startup Smart Electric Car

News | February 4th, 2016 by Horatiu Boeriu

Chinese Startup Smart Electric Car has hired former BMW i8 project manager – Carsten Breitfeld – as their new CEO. We met Breitfeld on several …

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BMW to speed up electric brand development

MINI | December 1st, 2015 by Horatiu Boeriu

In the midst of the VW diesel scandal, BMW is accelerating the development of the electric sub-brand. BMW Chief Executive Harald Krüger sees Google, Tesla …

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