BMW of North America signed a deal with ABC’s “Jimmy Kimmel Live” as the show’s sponsor for the Oscars nights. Additionally, BMW bought out all the commercial time during Wednesday’s leap day-themed broadcast. Moving onto the online medium as well, … Continue reading

For a long time, motorists regarded air conditioning merely as a guarantee of a cool workplace when behind the wheel. During the early 1980s, the optional extra was predominantly ordered as protection against the midsummer heat inside the car, true … Continue reading

BMW of North America unveiled a new multifaceted advertising campaign, highlighted by a series of humorous digital shorts, a contest putting one lucky winner in the driver’s seat of a brand new 2012 BMW 3 Series Sedan, a national television … Continue reading

The 2012 Geneva Motor Show marks the debut of additional engine versions (for markets other than the USA and Canada) for the new BMW 3 Series Sedan that just went on sale this month. Each with four cylinders, a capacity … Continue reading

Ready for some more F30 3 Series action? At  Laguna Seca, Jim of DrivesTV gets the BMW Performance Instructors and ALMS BMW race driver Bill Auberlen behind the wheel of the new 3 Series to share their expert opinion. The … Continue reading

I’m on the way back from Monterey, California, fresh off testing the all new F30 3 Series in both N20-powered 328i and N55-powered 335i guise. Only I don’t want to leave. I went into the F30 test, in a way, … Continue reading

This week, BMW is hosting the U.S. media launch of the new BMW 3 Series. Along with the 328i model we tested in Spain last year, BMWUSA brings out for testing the high-end 335i model. All three lines, Modern, Luxury … Continue reading

The 2012 BMW 3 Series online configurator went live at www.bmwusa.com. For those of you that are looking to highly customize your next purchase, the F30 configurator gives you the most choices ever. The base price of the 2012 328i … Continue reading

The 2012 Detroit Auto Show hosted the world premiere of the Cadillac ATS. The first compact Cadillac joins the midsize segment to take on BMW’s top-seller, the 3 Series and the Mercedes-Benz C-Class. Cadillac ATS will be offered with both … Continue reading