Horatiu Boeriu

Horatiu Boeriu
I'm the founder of www.bmwblog.com, currently managing the day-to-day activities, content strategy, content creation, advertising sales, partnerships and product management. I majored in Computer Science at University of Illinois at Chicago where I cultivated a passion for product management, engineering and startups. My passion for BMW cars has translated in 2006 in the creation of BMWBLOG, the largest online car magazine focusing on a single brand.
F57 Cabrio JCW rot 2 300 830x553

AC Schnitzer tuning program for the new MINI Facelift models

MINI, Tuning | June 22nd, 2018 by Horatiu Boeriu

The AC Schnitzer range for the new MINI facelift models includes performance upgrades, silencer solutions with EC operating license, silencer systems for export, tailpipes, an …

bd91030f mamba gt3 bmw m4 tuning 2 830x553

Mamba GT3 based on M4 delivers 750HP

BMW M4, Tuning | June 21st, 2018 by Horatiu Boeriu

The Mamba GT3 Street project hit the interweaves a few years back, in the form of renderings, but fast forward to today, and Hoffy Automobile …

2016 bmw 7 series key fob images 1900x1200 02 750x500

Apple, Samsung, Audi, BMW working on a digital key for your car

News | June 21st, 2018 by Horatiu Boeriu

More than 70 companies, including the likes of Apple, LG, Samsung, Panasonic, Audi, GM, BMW, Hyundai, NXP, Qualcomm, and Volkswagen, have joined hands under the …

harald kruger bmw ceo 01 750x500

BMW CEO Harald Krüger voted most popular manager in Germany

News | June 20th, 2018 by Horatiu Boeriu

Users of the Glassdoor career platform have voted Harald Krüger the most popular manager in Germany. With a 99 percent approval rating, the Chairman of …

BMW sales event 830x553

First BMW ad from the new Goodby, Silverstein & Partners agency

Videos | June 20th, 2018 by Horatiu Boeriu

Back in March, BMW USA signed San Francisco-based Goodby Silverstein & Partners as its lead agency of record for national brand creative, as well as …

bmw serie 8 patent4 830x553

BMW 8 Series Gran Coupe Revealed In Patent Images

8-Series | June 19th, 2018 by Horatiu Boeriu

In 2019, the new BMW 8 Series family will comprise of three models. The first one was unveiled last week, in the shape of a …

2019 BMW 8 Series Coupe 17 830x553

BMW 8 Series Coupe: Exclusive interview with Adrian Van Hooydonk

8-Series, Videos | June 19th, 2018 by Horatiu Boeriu

At the launch of the new BMW 8 Series Coupe in Le Mans, France, BMW Group Design Director Adrian Van Hooydonk was gracious to grant us …

Frozen Gray BMW M4 GTS HRE FF15 Flow Form Wheels Image 9 830x553

A more extreme BMW M4 GTS might be in works

BMW M4, Tuning | June 19th, 2018 by Horatiu Boeriu

The BMW M4 GTS is the pinnacle of the M3/M4 lineup and one of the most track-focused BMWs ever built by the Bavarians. But now, …

BMW M850i BARCELONA BLUE 20 830x553

Germany: BMW M850i xDrive priced at 125,700 euros, 840d at 100,000 euros

8-Series | June 18th, 2018 by Horatiu Boeriu

The U.S pricing for the new BMW 8 Series has yet to be announced, but the German market has already received the price details for …

BMW M8 GTE 8 Series 05 830x553

Brothers on track – BMW 8 Series Coupe and M8 GTE

8-Series, BMW M8 | June 18th, 2018 by Horatiu Boeriu

The BMW M8 GTE and the BMW 8 Series Coupe were on the same race track in Le Mans this past weekend. The two cars …

NEWSLETTER