Mercedes leads BMW in sales after first half of 2016

News | July 12th, 2016 by 11
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Mercedes-Benz solidified its worldwide sales lead over the BMW brand in the first half of the year. BMW’s six-month deliveries rose 5.8 percent from a …

Mercedes-Benz solidified its worldwide sales lead over the BMW brand in the first half of the year. BMW’s six-month deliveries rose 5.8 percent from a year earlier to 986,557 autos, compared with a 12 percent gain to just over 1 million cars for Mercedes. That left BMW trailing Mercedes by 20,062 vehicles. Audi reported a 5.6 percent first-half delivery increase to 953,200 cars, aiming to become No. 1 in the luxury-auto industry.

During June, BMW delivered 189,097 cars, a gain of 9.7 percent. The biggest seller was, surprisingly, the 5 Series (29,965 units / +5.4%) followed by the 2 Series (21,720 units / +49.6%) and the BMW X1 (17,031 units/ +79.8%).

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That compares with Mercedes’s 11 percent jump to 188,444 autos that was also propelled by a surge in SUV demand. Audi remained in third place with 169,000 deliveries, a gain of 7.4 percent.

BMW also said it received 5,000 orders for its revamped electric i3 city car with an improved driving range before the model became available this month.

In June, four percent of all BMW sales in Western Europe were electrified cars, with that percentage increasing significantly in markets where e-mobility is supported by financial and infrastructure measures. All premium automakers are investing in electric mobility and autonomous driving, so the landscape is expected to shift in the next decade.

11 responses to “Mercedes leads BMW in sales after first half of 2016”

  1. TheBingoBalls says:

    Not surprising since Mercedes’ lineup is far more attractive than BMW’s. We have Mercedes with new models while BMW is reaching the EOL of their core models.

    Seeing what Mercedes has put out so far, BMW is going to need more than new models. Their cars need to be comparable and competitive across the board.

    I think its safe to crown Mercedes the sales champ on 2016.

    • Max says:

      Merc launched a lot volume models just recently so this is not a real surprise to me. But almost 30k 5er in June is very crazy considering that there is already a new e-class out!
      Think so too, that this year Merc will be on top, but who cares? I drove the new e-class and this has nothing to do with driving pleasure..its like driving a boat! Look at the telephone buttons in the GLE and the infotainment system in all Mercs. Cant understand that people are actually buying this crap… Dont think that they would be “good” BMW customers as they couldnt appreciate the innovations and driving pleasure. Better take the taxi ;)

      • Amir Davoodi says:

        Ive seen many BMW 3 series and 7 series taxi cars in my country. Every BMW fanboy always calls Mercedes taxi. I love BMW to but 2016 Mercedes is winner. The issue with BMW is that it takes ages for them to launch new cars. Mercedes updates their cars much faster still with awesome quality. Last year we got the Mercedes E class and it worked great

        • Icebreakerr says:

          mercedes does not update there cars faster its life cycles. BMW life cycles started in 2011-2015. new models come in 2018 when bmw brings out new models mercedes wont be bringing out any models. its been like that 10 years ago

      • John says:

        Anyone who buys the 5 series, 7 series, or any of the big BMW SUVs doesn’t care about driving pleasure.

    • Joann Hughes says:

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    • Icebreakerr says:

      merc has just released there models now. bmw models are ending the life cycle now and will come in 2017 + you need to learn the life cycles of car brands but i dont think all mercs are attractive. only the S class is. the rest are just ugly copy cats. bmw doesnt care about sales anymore theyve done that for decades. ull see more mercs on the road now than bmws and thats a fact

  2. Chris says:

    The problem is, the BMW design became boring… Thats fact… On the other hand there will be no new BEV before 2020. In the same time Mercedes-Benz will have lounched 4(!) BEV models. Daimler is the new leader in electric mobility and autonomous driving.

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