Drive in style everywhere you go with a pair of cool sneakers

Lifestyle | April 3rd, 2016 by 2
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Driving loafers have been the norm for many drivers over the years, but in recent times, sneakers have come back in full force and are …

Driving loafers have been the norm for many drivers over the years, but in recent times, sneakers have come back in full force and are now a staple in the wardrobe of many gearheads. While some of them are made for the track, others are stylish enough to wear them anywhere you go, being to that summer beach house or the baseball stadium and even onto the narrow and vibrant streets of Soho.

As part of their yearlong celebration in honor of their 20th anniversary, Concepts (Cambridge, MA & New York City) releases a collaborative set of lifestyle sneakers with New Balance. Concepts has teamed up with the W Hotels & Resorts in Boston and Times Square, NYC, to create unique hotel packages inclusive of being amongst the first to own both models before they are available to the public.

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This Concepts and New Balance collaboration arrives just in time for the start of the 2016 baseball season and pays homage to America’s favorite pastime and the most notorious teams hailing from the East Coast. The Concepts x New Balance “City Rivalry Pack” features two classic New Balance models whose designs are inspired by the baseball towns of Boston and New York City.

As all New Balance models, the fit and feel are just as important as the color blocks, so driving a manual or an automatic sports car should be just as fun as they look.

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The “City Rivalry Packages” at the W Boston and W Times Square feature two tiers of hotel packages – “Spectacular” and “Cool Corner” – with amenities such as:

  • Two or four pairs of the Concepts x New Balance “City Rivalry Pack” (choice of Boston or NYC versions)
  • Up to four tickets to the invite-only sneaker release party at the W with a top shelf open bar
  • NYC: April 3 from 9:00-11:00pm
  • Boston: April 9 from 8:00-10:00pm
  • Overnight accommodations with late check-out
  • A sneak preview of the sneakers upon booking

The W Hotels’ “City Rivalry Packages” are available for booking for one or two night stays starting at $695 per night. The W NYC packages can be booked for arrivals on April 3 and 4, and the W Boston packages can be booked for arrivals on April 8 and 9. For more information on the packages available at W Times Square, please visit: www.wnewyorktimessquare.com/concepts. For more information on the packages available at W Boston, please visit: www.wboston.com/concepts.

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For those who can’t make it to the W, each city’s sneaker first will launch exclusively in their respective Concepts store: April 9 at 10:00am EST in New York City and April 11 at 10:00am EST in Massachusetts. The New York version will be available electronically on April 9 beginning at 12:00pm EST at www.cncptsintl.com. The Boston version will be available electronically on April 16 beginning at 12:00pm EST at www.cncptsintl.com. The sneakers will be available in sizes 5-13.

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