MINI is returning to the Super Bowl ad game

MINI | January 7th, 2016 by 3
MINI Cooper S Clubman Melting Silver metallic images 17 750x500

After a five-year hiatus, BMW’s MINI brand is making comeback at this year’s Super Bowl. The British marque will run a commercial in the third …

After a five-year hiatus, BMW’s MINI brand is making comeback at this year’s Super Bowl. The British marque will run a commercial in the third quarter of Super Bowl 50, making this the second MINI ad ever run during one of the most popular events in the world.

The 30-second spot will feature several vehicles such as the MINI Clubman. A spokeswoman told Advertising Age that MINI will be the only BMW brand running a spot.

In 2015, BMW stole the show with a genius and innovative ad highlighting the equally innovative BMW i3. The ad starred Katie Couric and Bryant Gumbel and premiered on “Today” several days before the game.

MINI Cooper S Clubman Melting Silver metallic images 19 750x500

MINI is the fifth automaker to confirm its Super Bowl presence, joining Honda, Hyundai, Acura and Kia.

[Source: AutoNews]

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