After a five-year hiatus, BMW’s MINI brand is making comeback at this year’s Super Bowl. The British marque will run a commercial in the third quarter of Super Bowl 50, making this the second MINI ad ever run during one of the most popular events in the world.
The 30-second spot will feature several vehicles such as the MINI Clubman. A spokeswoman told Advertising Age that MINI will be the only BMW brand running a spot.
In 2015, BMW stole the show with a genius and innovative ad highlighting the equally innovative BMW i3. The ad starred Katie Couric and Bryant Gumbel and premiered on “Today” several days before the game.
MINI is the fifth automaker to confirm its Super Bowl presence, joining Honda, Hyundai, Acura and Kia.