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The Ultimate Driving Machine: BMW 3 Series ad from Australia

3-Series | March 20th, 2012 by 8
2012-bmw-328i-review-06

BMW Australia delivers two video ads that build atop the “Ultimate Driving Machine” slogan while introducing the new 2012 BMW 3 Series for the Australian …

BMW Australia delivers two video ads that build atop the “Ultimate Driving Machine” slogan while introducing the new 2012 BMW 3 Series for the Australian market. The short clips emphasize the core values of the Munich-based automaker: sportiness and driving dynamics.

One of the two videos also takes us back into the BMW history by showcasing some of the most iconic bimmers ever built.

In the U.S., the all-new F30 3 Series sedan went on sale this month with a base price of $34,900 for the 328i, and $42,400 for the high-end 335i model. This represents a $300 and $350 base price increases versus the outgoing E90 model.

The 3 Series now includes standards features such as 6.5” display with iDrive controller, Bluetooth connectivity, USB/iPod interface, 8-Speed Automatic Transmission, Automatic Start/Stop, Dynamic Driving Control with ECO PRO Mode, Brake Energy Regeneration, and a 1” standard wheel size increase.

The Ultimate Driving Machine: BMW 3 Series ad from Australia

The Modern Line (ZML) and Luxury Line (ZLL) will sell for an additional $2,100 for the 328i and $1,400 for the 335i model. The Sport Line (ZSL) will make you spend $2,500 for the 328i and $1,700 for 335i.

The 2012 BMW 3 Series is considered to be an evolution of the previous model. The flanks of the car are shaped by an eye-catching double character line running alongside each other. At the front, the headlights have been completely redesigned. For the first time, the lights end directly in the kidney grill, providing a 3D look.

The rear lights continue the BMW L-shaped design positioned at the outer edges of the rear – accentuating the broad face of the wheels and wide track of the new BMW 3 Series Sedan.

Here are the videos:

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  • Anonymous

    So is joy dead?

    • michael verhoef

      Joy was dropped last year.  Although here they always ran it concurrently with the “ultimate driving machine” tagline (I think I still have a BMW 5 series touring brochure somewhere that has both).

  • michael verhoef

    I have to say that Mercedes has taken a leaf out of Audi’s book – there’s billboards that I have seen near two of Melbourne’s BMW dealerships with the tag “the only 3 worth considering” featuring all 3 of the C-Class line-up – I thought it was quite amusing!  I will try to grab a photo the next time I’m near one of them.

  • jp

    Good message, but the guys voice kills it. He reminds me a lot of an Australian version of our Hyundai guy.

  • Pmjackson

    Since when did the Australians drive on the right? I think I would insulted if I saw recycled German footage as advertising that would make me buy this car. Lack of attention to detail, not a good point for BMW.

    • michael verhoef

      in all honesty it’s not only BMW that does it – most of the European marques do it

      it’s why there’s always the disclaimer of “overseas model shown”

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