To honor the winners for the X3 Match-up Sweepstakes, BMW documented their prize-filled trip in Spartanburg, South Carolina. Back in February, BMW hosted its “X3 Matchup” contest which was launched during this year’s Super Bowl XLV broadcast. The contest, designed to highlight more than 10 million ways a new BMW X3 could be customized, encouraged viewers to guess the configuration of the vehicle featured in an advertisement that ran during the game.
Donna DeLoach-Darby of Savannah, GA is the Grand Prize winner out of 82,981 entrants. DeLoach-Darby received a two-year lease on a BMW X3 and traveled to BMW’s Spartanburg, South Carolina plant on June 3-4 where she picked up her vehicle and participated in a two-day class at the automaker’s performance driving school along with ten additional first prize winners.
Get an inside look as they show off their driving skills at the Performance Driving School.