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BMW Activate The Future: Episode 1 – New City

Videos | February 1st, 2011 by 3
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On January 21st, BMW launched their latest marketing initiative around future mobility and sustainability: BMW Activate The Future. In a series of four short films, …

On January 21st, BMW launched their latest marketing initiative around future mobility and sustainability: BMW Activate The Future. In a series of four short films, BMW will begin promoting its upcoming ActiveE electric car. Instead of choosing the now classic TV advertising, BMW decided to turn to the online medium and leverage some of the social and viral characteristics.

The online documentaries run between 4 and 10 minutes, and today, the first episode went live. Labeled “New City”, the short film brings forward some important personalities that talk about mobility and future of cities. Among them, our favorite, Marissa Mayer, Google Vice President.

In a recent statement, Rich Steinberg, manager of electric mobility at BMWNA, said “[the] intent was to get some people in the space to join us, to talk about their view of mobility and the future of cities.”

The short films were created by ad agency Kirshenbaum Bond Senecal + Partners, and feature some important figures in the US: Blade Runner designer Syd Mead and astronaut Buzz Aldrin, among others.

Since the video is not offered with embed codes, click through to watch the film. BMW Activate The Future – New City

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  • FreudeKing

    Sorry to say but if you think that there is a need to bring your car up the lift to your apartment in these mega cities, then there is just no place for a car as such cities will already have a perfect public transport systemand such cities tend to tax the usage of cars very heavily. Furtehrmore, people who live in such cities will not spend a lot on cars either and if they do, they will spend it on an essential cheap car, not something premium. So BMW either comes out with a Toyota Yarus competitor and price it as such or not at all because no matter how they should premium for this car and try to justify their high price for this car, they will not get enough demand as quite frankly, cars for these people doesn’t mean much and it is merely for them to get from A to B. So they will not waste money on something that is expensive.

    It is just like your tap water and drinking water. Do you really expect people to buy drinking water all the time? I don;t think so, you can get it from the tap (government). It is already so efficient , so if you are in such cities, why would you go through all the trouble of sitting in traffic again. If you are rich enough, you will probably be able to get a 5 Series in any case, so no need for bubble travelling around.

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