After less than two years since its official launch, the BMW Z4 roadster E89 generation already passed the first major hurdle. Today, at the BMW plant in Regensburg, the 50,000th Z4 unit came off the production line.
The anniversary model is a Crimson Red BMW Z4 sDrive23i and it will be shipped to a China-based customer.
The second generation Z4 transitioned from the US plant in Spartanburg to the German werks in Regensburg. To produce the new vehicle, which beside the new design also comes for the first time with a hardtop, BMW invested around 130 million euros in the plant. In addition to the Z4, the BMW 3 Series Convertible E93 is also produced in Regensburg.
The two-seater roadster is considered a global leader with its impressive 56 percent market share, but the upcoming Mercedes-Benz SLK might challenge that position. About a quarter of all cars sold remain in Germany which constitutes the largest single market for the roadster.
About 16 percent of the E89-production went to the U.S. and another 11 percent to England. The emerging luxury market in China has a share of 11 percent. Japan and Italy come next with a market share of 7, respectively 6 percent.
Dr. Andreas Wendt (Plant Manager): “The new BMW Z4 impresses customers and employees. The production of the vehicle because of the retractable roof aluminum is very demanding. The high quality we achieve, and strong demand from customers make us so proud. Our staff does an excellent job.”