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Photo Comparison: New 2012 Audi A6 vs. 2011 BMW 5 Series

5-series, Featured Posts | December 1st, 2010 by 172
Audi-A6-C7-BMW-5er-F10-Bildvergleich-Front-schraeg

Set to make its debut early next year, the 2012 Audi A6 was officially unveiled today. A competitor to the new BMW 5 Series and …

Set to make its debut early next year, the 2012 Audi A6 was officially unveiled today. A competitor to the new BMW 5 Series and the Mercedes-Benz E-Class, the new A6 brings some of the design cues seen in the A8 model.

On the outside, the car still has the arched windowline that has remains a trademark of Audi sedans. At the front, the now famous Audi LED headlights get revamped as well.

With the new design, the A6 makes extensive use of aluminum and high-tech steel components, therefore the car is 176 lbs lighter than the current generation.

Photo Comparison: New 2012 Audi A6 vs. 2011 BMW 5 Series

The 2012 A6 is also shorter, sits lower and more economical than the old car.

Inside the new A6, the interior wraps around both the driver and front passenger. Leather and wood trip come to showcase the level of luxury expected from its customers.

At its market launch, the A6 provides both front-wheel drive and the all-wheel drive quattro system, and choice of five engines: the petrol powerplants range starts at 204-hp 2.8 FSI and the flagship is a 3.0 TFSI with 300 hp; in the diesels department,, there is first the 2.0 TDI, the 3.0 TDI and the 3.0 TDI quattro. The 2.0 TDI delivers 177 hp and the new A6 comes to CO2 emissions of 129 grams per kilometer, ie it is exactly on par with the BMW 520d F10. The V6 engine with front-wheel drive makes 204 hp and designed, while the four-wheel drive brings 245 hp.

Photo Comparison: New 2012 Audi A6 vs. 2011 BMW 5 Series

The exterior dimensions of the A6 are relatively close to the BMW 5 Series, the Ingolstadt premium sedan is two centimeters longer. Despite the greater length of the Audi, BMW offers nearly six centimeter longer wheelbase and has shorter overhangs. The height of both models is 1.46 meters on the same level.

Inside, a standard MMI display comes with a 6.5 inch screen size, the largest available system provides 8.0 inches. BMW 5 Series has a standard 7.0 inch display and the larger model is 10.2 inches.

Photo Comparison: New 2012 Audi A6 vs. 2011 BMW 5 Series

As always, we decided to put the two vehicles side-by-side and compare them from different angles.

Photo Comparison: New 2012 Audi A6 vs. 2011 BMW 5 Series

[poll id="66"]

[Photos by BimmerToday ]

  • http://www.facebook.com/clintonac Clinton

    BMW ftw

  • Heddlu_Cymru M5

    After all, the new A6 still looks boring to me… Maybe it will change in person? I’ve seen the new 5er on the road and in front of my eyes. It does actually looks better than the new E-Class and more stylish plus it has more road presence…

    Just giving my opinion…

    • viper

      the E class has far far more road presence than bmw 5 , somehow this new A6 looks boring but still looks better than bmw 5

      • Heddlu_Cymru M5

        Ummm.. Nope and nope.

        • viper

          who craes what a fanboy thinks , if bmw sell sht you would eat it

          • FreudeKing

            I would with pleasure… because I know that whatever shit it is, it would be PREMIUM shit. and however shit you think it is, it would still be less shitty than those coming from a VW Audi or Mercedes.

          • Heddlu_Cymru M5

            I don’t think BMW sells shit.. They sell cars!

      • FreudeKing

        Viper, if you think the E Class has more road presence and looks better than the 5 Series, then there is something woring with your taste.

        The E Class is one mess of a design, especially from the back. Those rear lights look like they have been slapped on without proper effort to make it look in line iwth the rest of the car. The way the rear curves up also lacks confidence.

        Although I think the 5 is not up to potential, it is by far a better looking car (more solid, elegant and confident) than any car in that class, including the messed up E Class.

      • Dude

        Let me quote an older post by “viper” on the RS5 so that we can put his opinions and expertise into perspective:

        “viper says:
        February 22, 2010 at 7:00 pm
        […] hail audi. audi will beat the m3 in all aspects no doubt at all […]”

        We all know how that one turned out ;-)

      • Edorf

        I wouldn’t mind any of these 3 cars. I think that externally the 5 series looks a tad better than the A6. The A6 has the best looking interior thow.

  • McDeuce

    A6 reminds me of the VW Jetta……. anyone else bothered by that…..

    • FreudeKing

      I think so too!!!! that rear is bloody ugly and that rear line that is so low does remind me of a VW Jetta.

      But then again, this car is a Jetta and VW all the way under its glorified skin to cheat foolish customers

      • Ymuniz1

        vw it good car,audi best car,now bmw where come from ford,chevrolet,or dodge bmw sucks always has same style fu** bmw

  • Joe

    Its nice.. they did a good job. Not sure how it will stack up to the new 5er; that can’t really be seen in pictures.

  • http://www.facebook.com/profile.php?id=100001688446429 Giom Mouton

    The A6 used to have a unique look (which I didn’t like), but this one is just more of the same. How Audi is still selling cars… is beyond me.

    • Laszlo

      How they sell cars ? Very well thank you.

      The A8 outsold the bungle 7 by a large margin.

      The BMW nose is way too big and tall. Looks like a bad nose job !

      • ToddJames

        That’s not true ….

      • FreudeKing

        Laszlo, I wouldn’t talk if I was you. The previous generation 7 Series OUTSOLD the pathetic A8 (previous generation) by more than 5 times worldwide.

        BMW’s nose is pride and history, and it is one of the most elegant features seen on modern cars. Audi’s one in comparison looks stupid. It is like a fish mouth forever open.

        • wazon8

          “It is like a fish mouth forever open” LOL

          • JP

            lol. It does look like a fish mouth in deed – the ones with ugly teeth!

          • nikke

            and bmw looks like gorilla nostrills

      • Heddlu_Cymru M5

        I think you just got those infos from Wikileak! Don’t you?

      • http://www.a6-audi.com/ Clark

        Audi A6 is one of the most popular sedans amongst business class users, and top notch individuals who don’t settle on anything lesser than simply the best-in-class!

    • Ymuniz1

      audi vs bmw same cars from germany but audi I think look better because the style, interior, has better look. like audi a6 from 2003 has nice style better look,bmw 2003 5series look suck every bmw look the same year after year anyway german car it the best cars. people say audi suck because does car come from vw ok about lexus came from toyota,acura came from honda look people if you have money buy audi because does car has something special you know what bettter style more bigger interior,engine it good good enough for quatrro bmw bouring car look like sh** same style year after year. don’t buy bmw does car feel like you are driven bmw from 1990

  • Lariv

    I wouldn’t say the current 5 series is a very good looking car but I would prefer one to the new A6 which looks too much like a big A4/small A8. Both cars have brilliant interiors though.

  • http://www.facebook.com/profile.php?id=100000325894622 Hubert Jadczak

    Both looks nice… but I’m fan of BMW, so I’d choose BMW :)

  • http://www.facebook.com/profile.php?id=100001564422460 Zoryan Samoylenko

    Without new head and back lamps it is still old A6.And it is missing compleetness in exterior design as body looks as something separate from the lamps… Newertheless the interior design is a fresh wind! The 5th model is clasical and modern at the same time. It’s for sure my choise.

    • AudiBMWMercedesVW

      That is why the A6 is due for another face lift again in 2013 or 2014 I think. There is no denying though that the new supercharged 3.0 is damn near brilliant.

  • ๋Jin

    Is the new A6’s center dash turning in to driver position as well????!!!!!??

    • Doug

      yes, it’s oddly asymmetrical. Good for design, but probably doesn’t help in orienting the driver.

    • FreudeKing

      We all know Audi love copying other car manufacturers and cheat by using VW products passed on as a premium.

      • AudiBMWMercedesVW

        Correction: for the new A6, Audi designed and manufactured their own pieces as the new VW’s are actually using Audi’s pieces in their future models. It is true that in the past Audi has used VW parts but that is changing now. They are rapidly becoming more independent from VW. Including the commencement of design for a new V10 engine to replace the one they “borrowed” from Lamborghini.

      • Tladinyane Thene

        Guys, what you have going on is indeed an intereing topic however, the question is which is a better product, BMW 5; MERC “E” OR AUDI ? Let us put this matter to rest now, BMW to me is a better package. that being HANDLING; LOOKS AND PERFORMANCE and by the way,,,,BMW motor plan is even better. Tladinyane T

  • http://www.capeplates.co.uk Number Plates

    I do like Audi’s but i agree with some of the other commenters that the A6 looks a bit boring. Unlike the 5 series it kinda looks like you should be either a) a sales rep or b) over the age of 50 to drive it.

  • viper

    deja vu audi , mind you bmw5 is pretty ugly and dull so audi a6 although looks deja vu , still looks better. much better. I cant imagine what they will do to the RS6.

    • http://www.facebook.com/profile.php?id=100000325894622 Hubert Jadczak

      5-series is ugly? Since when? It looks more interesting than the E-Class nad the A6 a.d. 2012 – more elegant, sportlike, premium.

      • viper

        you must be dating a critter or something

        • Heddlu_Cymru M5

          And a critter or something have just dated you =)

    • http://www.facebook.com/profile.php?id=1497041056 Daniel Hoang

      The 5 is not ugly, its very conservative and understated (good thing) like the E39. Unlike the E which scream ” LOOK AT ME ” , the 5 and A6 cool cars, They look nice but dont show off there “Bling” everytime you drive it.

      • FreudeKing

        Whenever I see an E Class it reminds me of a wrinkly old woman with lots of shiny jewellery.

    • wazon8

      In my book, 5-er is the best looking car in its class. Its road presence is just awsome. Contraty, only front end of E-class is acceptable, the rest is pretty boring: flat side line with trank going down took back all sporitveness from this car, its rear end seems to be inspired by worst Asian designs (compare: Hyundai Sonata’s rear end). Most of people not familiar with what’s new on a market cannot believe that new E-class has been launched in 2009. As for A6: it’s just boring – they once again try to sell as wholly new the design something that could be taken as a facelift or at least would be taken as a facelift when trends from ’90-ties were still at scene. The worst thing about new A6 is its side line. It’s terrible that it’s so similar to previous model, because of that car looks much heavier than 5-er and it seems that designers put nearly no work on it.

    • ToddJames

      Have you actually seen a 5 in person ?
      Pictures do it no justice, it’s a gorgeous car.
      I can hardly wait to see the new 6…..

      • viper

        it looks worse in person . bmw 5 truly is an ugly car

        • Heddlu_Cymru M5

          You look worse in the internet. BMW 5 truly is a beautiful car!

  • Tima

    Both have a different concept and styling. Conservative sausage A6 and agressive shark 5-er. Nevertheless A6 looks not badly but 5-er doesn’t have not enough solidity. For this purpose it is necessary only to expand the top lath of a kidney grill. And still I want to tell Audi doesn’t do ugly SUV like X1 and X3.

  • http://debrecencruise@blog.hu Bence

    The A6 has a better front, looks good inside but not better than 5er. From other perspective the 5er is better. I can not wait to see the weight balance of a quattro.
    RWD rulez, but if quattro can mimic it with a good weight balance I will put A6 onto the list of considerable cars after 3 BMW.

  • http://www.facebook.com/profile.php?id=1497041056 Daniel Hoang

    The current audi look is far for appealing than this one. It looks too flashy for an audi.

    • FreudeKing

      The current one is just one hell of a bore. I don;t see anything flashy about this one, except for that shocking protruding red eye of a fly as seen from the side. But that is not even flashy, it is sick.

      • FreudeKing

        I’m talking bout those terrible tail lights

  • StraightSix

    Audi is more flashy in my opinion. Everything about the car is ‘look at me’, which I guess is not a bad thing for a car in this segment. BMW is more discreet, to much I think. It fades in too fast. E60 had more presence on the road I tnink. You just can’t go by those cats eyes :)

  • bunker

    The A6 absolutely kills the new 5er in the looks department. The front end of the A6 is unbelievably hot. Wow…

  • joe

    if the new 2ltr tdi engine is as good as 520d,here in europe bmw has a true competitor

    • wazon8

      Producing the same amount of CO2 doesn’t mean being overall equal.

      • wazon8

        And it’s not: declared performance 8,7 sec. to 100km/h from A6 and 8,1 sec. from 5-er. Fuel consumption is at similar level.

  • Tom

    hahah that audi interior, horrendous!!
    i do admit, audi does have some good modern design flair but this is just, repulsive.
    COME UP WITH SOMETHING NEW. im sooo sick of their design
    the tail lights, the shakey lines of the head lights, ..my god.
    the bimmer wins, BY FAR. as always:)

  • carfanatic

    BMW fans are by far the one of the most biased of any car brand fanatics.

    • XC

      from ‘carfanatic’

    • Clarissa107

      definitely. Even my dad didnt like the fact that I got an a7 for myself.

  • ToddJames

    I actually like the look of the Audi from the front and the back,(not over the BMW) but not the sideview. Audis have always been like a loose party girl in that they seem to look aged rather quickly.

  • vedjo01

    FRONT : Audi wins
    BACK : BMW wins
    SIDE PROFILE : BMW wins
    INTERIOR : Hmm,IMO its a tie

  • Bryan

    Have to say that OVERALL, the new A6 is visually stronger in photos than the 5er. The only view where I give the 5series (slightly) higher marks over the new A6 is in profile/side view. I would argue that this is the largest surface designers have to really get right–and the 5 seems to be a little leaner and stronger here than what I can see in the new A6. Agreed there are similarities between the A4 and A8 in profile. However, the new A6 massacres the 5 in its DRG (down road graphics) or front view. The face of the 5er seems timid–paltry even. The A6’s face says fury and tells any driver glancing to their rear view to allow this car to pass. Advantage: Audi. I can’t even begin to talk about the E-class sedan. In short–total whiskey-tango for MB on that one. The E saloon looks to be the offspring of some sordid ménage à trois between MB, Acura, and Cadillac. Fugly to say the least. Drivers/owners of either the new A6 or 5er will be more than placated as both interiors seem to have been done impeccably.

  • Dennis W

    Both are great looking cars. As many have commented the BMW looks terrific in person with great presence. BMW sitll hangs on to some outdated styling elements however, The “Hofmeister Kink” in the C pillar just looks old compared to the same area in the Audi. The dash is still too modular and old fashioned. The way the Audi dash flows into the side door is special. The rear view of the trunk also seems way to reminiscent of the e39. Give Audi kudos for being fresh and new.

  • paul

    BMW should really take a look at audi and how to do panel gaps…look how great the engine cover gap is on the 5ser and how small on the A6…samething for other models. And i bet that if this car doesnt have that dreadfull electric steering it will be almost as good to drive as the bimmer. I really love the atention to detail on the AUDI. They are still the masters of interior design. I still think the bimmer looks better on the outside but the headlights on the audi are something else. BMW used those rods on the previous 5ser as a brow over the lamps and then audi did the clever thing and used them for the side indicators. BMW designers 0 Audi Designers 1

    • Ed

      Audis are becoming just as boring as Lexus. They all look like they evolved from each other. It is like Darwin’s theory of Evolution but with Cars

  • Steve

    THE INTERIOR OF THE A7 SPORTBACK AND THE A6 ARE EXACTLY THE SAME.
    NICE ONE AUDI, SHOWS HOW MUCH YOU CARE ABOUT MAKING CARS.

    also look on the audi uk website. Go on design features for all the cars.. its EXACTLY the same for each model!!

    • viper

      that goes for bmw as well.

      • Heddlu_Cymru M5

        And that goes to ”viper” as well ;)

        • Wooo hoo.

          Yeah, so are the interiors of the 5er and 7er……

  • FreudeKing

    FK New Car Design Analysis: This Audi A6 is a failure. From the front, if I didn;t pay too much attention, I would have thought that I was looking at the front of the new A1. The lights are nothing amazing either and is the same old tasteless use of LEDs. The lower part of the bumper with those enlarged airdams are also boring as seen on every other Audi’s and creates an evil, ghost like image for the car. Clearly the car is also less sporty as compared to the BMW 5 with a very upright windscreen that is out of proportion with what a sports sedan should look like.

    The back is just plain UGLY. Look at that line in the middle, which is far too low and reminds me of a VW Jetta. Even though this is a VW, VW could have made this Audi look more premium instead of making them look alike. It is evident that Audi has copied BMW’s use of light tubes and are now putting it in its products. Lack of creativity. Furthermore, the rear lights look terrible as it forms the edges, creating a very cheap image for the rear, just like the Q5.

    As for the interior, nice try. but it is clear that the attempt to match BMW’s interior class and attempt to copy BMW’s interior has failed. It is clear from the above that BMW has a much better interior in terms of quality, style and design. When I look at the two interiors, Audi’s interior is screaming CHEAPNESS to me. Look at the poor quality foor pannels – look at that plastic door handle and how tasteless the trim ends at the front oart of the panel with black plastic covering the rest of the upper part! As for teh dash, I don’t like these sharp wierdly shaped airvents with this ugly woodtrim that’s so splashy and fat, really unprofessional and non-business like. I would expect this type of design in a Hyundai Sonata. The Centre Console also signifies cheapness. That gearlever is so yesterday and those buttons (engine start stop and MMI controler) are just cheap quality. BMW is the clear leader by far in terms of interior deisng and quality. That flimsy cheap screen is out of proportion as well, way oversized and feels like it could break easily with a small knock. It also has no back support. NONO! Absolutely tasteless – like an after thought/ after market fitment.

    From the side, the rear lights look terrible with its protruding bug eyes, absolute lack of class! Am I looking at a red-eyed fly there??? If I knew less, I wouldn’t be able to tell the difference between this, the A4, A8 and other VW sedans. It is boring as hell from the side too.

    So to sum up my rating: This is a car that is extremely boring, the interior lacks quality and the interior design resembles those of upmarket Hyundais.

    FK Rating Scores:

    Audi A6: (Out of 10)
    Exterior (front) – 5
    Exterior (Side) – 4
    Exterior (rear) – 5
    Interior – 4

    Mercedes E Class:
    Exterior (front) – 7
    Exterior (Side) – 4
    Exterior (rear) – 3
    Interior – 2 (sorry about this, but with an interior of a Toyota, this is what the E Class deserves)

    BMW 5 Series:
    Exterior (front) – 6
    Exterior (Side) – 7
    Exterior (rear) – 7
    Interior – 10

    So well done BMW 5!

    • viper

      who made that up , a a 13y old retard?

      • Heddlu_Cymru M5

        And a 13 year old retard made you up ;)

    • JakeM

      “Interior – 2 (sorry about this, but with an interior of a Toyota, this is what the E Class deserves)”

      The new E class interior is GREAT. I’m not sure where you get that “Toyota” crap from but the E class cabin is a wonderful place to be. The design is subjective but the materials are high quality and definitely premium.

      • wazon8

        Agree, it’s a metter of taste, but for me it looks like it was renewed interior from car originally produced in late 90-ties – too much right agled shapes, pointless empty places around display, awful central console with huge plate of platic, thousends of controls (perhaps you find them ergonomic), far from nice lines connections (especially, the connection between dash of display and rest of dashboard. In this respect is similar to what was the worst in line of dashboard in last 6-er). Surely, materials are of top quality, no doubt about that, but design is terrible. Personally, I don’t find associations with Toyota, but rather with E-class two generations back.

      • FreudeKing

        JakeM: Not only is the design cheap with extensive use fo cheap hard plastics, the fit and finish of the entire cabin is poor. Go read reviews about this car and you will find that many are unhappy about the interior of the E Class.

        I have been in it and it is terrible. In my view, even the 3 Series interior is more elegant and stylish than the E.

        • JakeM

          What are you talking about, Freude King? Most reviews have praised the E class interior for its quality and workmanship. I find it funny how you rant on about the E class interior being poorly made when the 5 series interior uses virtually the same materials and has similar build quality. Your opinions are your opinions but claiming it is a “fact” that the E class interior is poorly made is simply going to far. By that same logic the 5er interior must be really bad.

          I’ve been in both cars and no interior is better than the other in terms of materials. Both use high quality materials. The human eye is not capable of distinguishing which material is better than another from a properties point of view. Only a personal opinion, which is SUBJECTIVE at best, is capable of making a claim.

          • FreudeKing

            I don’t know what reviews you look at but I have not seen one that praised the interior of the E Class. Are you looking at reviews from when the E Class was launched, when they compared it to the old 5 Series?? How can you not be able to see from the photos the quality of materials used? Besides that, I have been in both vehicles and the BMW is definitely the best in terms of design and quality.

            The upper part of Merc’s dash, which is cheap hard plastics (as used in Toyota’s) extends far down to the face of the dash and this just looks very cheap. As for the quality of the other parts, those buttons are the same quality as those used in the likes of Hyundai. Look at BMW’s buttons, etc. high gloss with silver trims, using of black panel technology. Only people who do not pay attention to detail and would be happy to say that the interior of a pick up truck is the same quality as that of a BMW 7 Series would say the two are the same.

            My evaluation above is not subjective, but based on FACT and EXPERIENCE. The interior of the E is cheaper than that of the new 5 Series. end of story.

          • JP

            if you like the interior of the E Class, then you probably like the inteerior of a Hyundai Sonata!

    • JP

      Nice Analysis FK. I would give the same rating as well.

  • bob

    BMW has had its ‘Sausages.
    Daimler’s M-B still has its Matryoshka dolls.
    Audi’s still are a bar of soap. Brand new = A8; Slightly used = A6; more used = A4.

    Judging from the timing, it would appear that this A6 was among the last works by Walter de’Silva…before switching to VW from Audi. Given his talents (especially with Alfa Romeo), it seems clear that Audi’s Board is playing it *too safe*.

    This is where BMW has Audi beat: Top management with a better perspective of the risk/reward design-making with respect to design.

    • Bryan

      I think this was the brain-child of Stephan Seilaf, not De’Silva. Study the lines of the Q7, current TT, and A5…very proportional similarities between the three. A4, A6, and A8 were not penned by the great Walt.

      • bob

        Thank you. I wrongly said, “by” de’Silva, when I should’ve said, “under” de’Silva…since he was functioning as Audi’s *Director*, at the likely time this design was developed. The confusion was entirely my own. Thanks, again.

        My view is of Boardroom control. In my opinion, the Audi family gaping fish mouth grille — refreshing people’s memories of the glory days of Nazi-financed Auto Unions (as if we needed to be reminded), and the more recent creative headlamp pods, are just minor details/elements to an otherwise ‘too safe’ design language.

        BMW, too, went through this phase. In interviews with P. Bracq (Bimmer) and C. Luthe (BMW Car), both complained of AG’s then Board(s) being too conservative.

        Just what you’d expect a creative/artistic type to say about a corporate decision-maker notwithstanding, in my estimation, Audi will continue to be a BMW-follower, until such time Audi’s Board is willing to stand behind design risks.

        Now that de’Silva is Director of Design for the whole VW Group, I’m anxious to see what he can do. He’s already reportedly stated (CAR) that Porsche’s design language has to be changed. Given what’s gone on at Audi, or hasn’t gone on more like it, Good Luck!

  • Arthuro

    between these 2 cars, i would prefer an s6, (because it is likely to have a NA engine 4.2 fsi v8, without turbos and quattro system), But If i did like turboengines then imao bmw 550 xdrive would be perfect the choice.

  • Bryce

    It looks to me like Audi spent all of its time designing the headlights and forgot about the rest of the vehicle.

    The hood, the interior, and the side profile all look very plain to me. The headlights and the front fascia are the only interesting parts of the vehicle, in my opinion.

    The BMW looks much more German than the Audi. By German, I mean graceful and elegantly understated.

    • Ray

      TBH, I used to think that Audis led the industry in lighting design, but it looks like they’ve gotten so complacent that they now think they can just throw in any odd shape in that cluster and call it fresh or good.

      I’m still impressed by the R8 and A5 whenever I see them on the road, I like the A4 for retaining some of the elements from the more expensive models, and the Q7 and Q5 are the ONLY SUVs that I would consider owning. However, the three latest Audis- A6, 7 and 8- have been been a disappointment. Maybe because they’re more or less the same? And the only thing new- the lighting- fail to impress either.

      OTOH, the E-Class looks imposing, but it also seemed as if the designers didn’t want to be outdone on the surfacing and threw in a whole bunch of lines and creases and created a mess in the end. The case is even more severe with the new CLS, IMHO.

      I wished that the F10 would’ve had a touch more aggressiveness and boldness of the E60 in addition to be more elegant and graceful than it, but to me, it’s still the best in-class. Not necessarily because BMW has done a great job on it, but because the other manufacturers have butchered their current offering in the same category.

      The new 6-Series face is win for me though. :]

      • Wooo hoo.

        The E60 was much more unique and fresh than the current model. It’s just more of the same…. the new 3er will look like a smaller 5er which is a smaller 7er.

  • viper

    what a bunch pf hrsht….Im sick and tired of bmwblog , nothing makes sense here.
    look if bmw made SHT and sell it , you woul buy it , if it looked lke SHT you would wtill say that it looks great…how stupid is that.
    lets be honest , the MB E Class looks absolutley great , followed by audi A6 and then and ONLY THEN comes the new 5series which looks like a bad chineese copy of 7er.
    the interior wins but only in bmw 6series , the 7er is good too but never better than A8 nor S class.
    once and for all
    MERCEDES number 1
    AUDI with all do respect you were sht in the 90s but now? AUDI is by far the better looking car than bmw , better quality , better fit and finish , absolutley better V10 engine in rs6..sells more cars
    bmw with all do respect lets be honest , the E60 was a looker , an extremely solid car even without some sport packs…
    quite simply , you were one of my favorite cars , but nowdays really you suck in design , and I aint gonna drive a car that looks like queens arse.
    I dont care about track times where you almost rule I care about the looks , power and comfort , sadly though you lack looks and comfort in many of ur cars.
    I would go for the new A6. but my first choice always was and still is the Benz E.

    • wazon8

      Man, think twice, it’s easy to find posts where you placed E60 next to shit. Deos the notion “contradiction” make any sesne for you? In 7 years, you will write that 5-er F10 had been great car and you had so much respect for it, but new model is terrible. You are so pathetic.

      And I bet that most of us feel sick about you eighter, so bye, bye. You have no respect for any car in whole BMW line up. You even called M3 e92 a shit, despite the fact that it took advantage over all non-shitty car you mention all the time. And your attitude to M3 says a lot about you. I don’t know single person who wasn’t impressed by M3 e92 after driving it. Siriously, even BMW brand haters needed to confess that the car is astonishing. Maybe, you will learn what I’m talking about when you got a chance of driving it along with the chance of driving all the sport sedans (whether MB or Audi) you talk about. I don’t even go to argue about outstandingness of V10 placed in RS6 or overall quality of Audi (from which significant numbers of models share nearly all parts with VW models: Polo -> A1, Golf -> A3, Passat -> A4, planned model -> A6, Pheaton -> A8, Tiguan -> Q5, Tuareg -> Q7 – yes, that make me feel that I get high quality cars).

      • viper

        the e60 when it came out was great car the first minute. you are pathetic wazon , you dont know me…and honestly

        • viper

          l dont see anything wrong with touareg and phaeton…..I think you can only dream about those two…
          no point of argue with a fanboy

          • http://www.facebook.com/profile.php?id=1497041056 Daniel Hoang

            Your calling others a Fanboy when you are a benz fanboy yourself.

            Everyone knows the German Trio ( VW Group, BMW, and Daimler AG ) creates some of the best cars in the world. Mercedes leads as the Comfort leader and theres no arguing at that statement. But no Benz or any car is the best in everything.

            Stop Bashing every BMW and praising every Mercedes. Neither are the best car in the world. You cant call us fanboys because unlike you, we like maybe a few models but we dont praise every model in the company’s line up.

          • http://www.facebook.com/profile.php?id=100000163817321 X5SoB

            Why do you bother to argue? Go to a MB blog, this is a BMW site. You will see that BMWs are superior once you’re old enough to get your drivers liscence.

    • Tom

      no one cares what you think, havent you realized this already!

  • JakeM

    Front: Tie between the A6 and 5er.
    Side: Audi A6 hands down. Sleeker, sportier and more elegant in that regard.
    Rear: BMW 5er looks more aggressive and sporty here.
    Interior: From the photos, I prefer the A6 cabin in terms of design. From a material quality POV the A6 also looks to have a slight advantage over the 5er. I’ll have to see it in real life before I make my final decision.

    You can’t go wrong in this class with any car (except maybe a Lexus GS) anyway since they’re all good. For my personal tastes in this class, I want a nice blend of sport and comfort and I liked the new E class from that point of view as it drives really nice, sporty and comfortable to.

    • JP

      the new E Class is sporty??? What are you smoking???

  • http://www.gaudinford.com/ Ford Dealer Henderson

    It’s a bit hard to say. The front and back of the Audi A6 stands out more; it’s a bit edgier, more contemporary and flashier while the Bimmer is more conservative but instantly recognizable as a Beemer. In terms of status and prestige, the BMW wins out.

    From the profile/side, the lines of the BMW looks better. From the picture I prefer the interior of the BMW since I hate wooden trim; it looks old fashioned and dated.

    The Audi is for someone who is flashier. The BMW doesn’t need to be flashy, it’s already earned its stripes :)

  • http://www.bmwopenroad.ca BimmerV

    Haven’t driven the A6 however it doesn’t matter, looks I give to the BMW… without question!

  • viper

    the other day I saw a brand new 530d , my first thought was , damn did l miss something about the new 7er , because this bmw is pretty ugly a looks chineese .
    then I found up that its not the new 7er..the car looks worse than old 3series…
    appears smaller and really ugly..from some angles it looks really solid , havent driven it yet , but since I did the E class and A6 previously I hardly doubt it will be any better than A6….it just feels great driving the audi , the interior is rockin’ unlike any bmw who only have one knob a a screen and steering wheel this feel like ur in enterprise , you could spen hours in the car while just standing not driving.
    same goes for the E class , I honestly was considering moving and living in E class instead of my house…

    • FreudeKing

      What a loser! Get a life, you have serious issues if you want to move out of your house into an E Class.

      Just to burst your bubble: BMW’s 5 Series outsold Mercedes Benz’s E Class by more than 40% and BMW is currently the No.1 premium car company in the World since 2005.

      • Kkelsaw6

        Tell thm my friend BMW…just the best!!

    • http://www.facebook.com/profile.php?id=1497041056 Daniel Hoang

      Viper, who cares about the looks, drive the BMW in sport mode.

      Also, one knob and a screen. You are talking about the CCC idrive. Theres a new CIC and it works much nicer allthough Audi’s MMI is simpler. and What about the current S class. KNOB AND SCREEN.

      And “considering moving and living in E class instead of my house”. Really, Instead of buying or renting a benz, you could put that money on a down payment on a nicer house. Viper, that just shows you like to brag on stuff you dont have money to pay for.

      • Wooo hoo.

        Looks is everything… However, you are probably right…. BMW went for driving dynamics and ‘looks’ was an afterthought.

  • Sunshine

    “….it just feels great driving the audi , the interior is rockin’ unlike any bmw who only have one knob a a screen and steering wheel this feel like ur in enterprise , you could spen hours in the car while just standing not driving.
    same goes for the E class , I honestly was considering moving and living in E class instead of my house…”

    here’s to a homeless grand-dad, aged, from the past, alone, feeling sorry for himself (the fact that you want to move out of your house into a pathetic e class says it all), don’t know about technology (cannot operate a controler and screen) and just want 1 button for each function, don’t know what modern design is and admires stuff from the 80’s, have bad taste, etc. shame man, rest in peace in your e class. but just know that the world moves on.

    ps you might want to ask merc to cut a hole in your comfy seat so that when you defecate uncontrollably, it won’t make such a mess in your new home. also the wood in that e class won’t be enough for your coffin unless you like a black one made from the abundance of black plastic on the dash and door panels of your e.

  • Rio

    This viper character is making me laugh all over again, you’re the best please don’t ever leave this blog. Now, seriously dude, you must be the most annoying person in a human history, such a negative energy, probably no friends at all, tough case

    • Wooo hoo.

      Efoza is better… I’m still waiting to see how he links this story to the 5GT

  • Rio

    btw the head lights on A6, man, too much

  • http://www.facebook.com/kyle.silvers Kyle Silvers

    The new A6 design blows the F10 out of the water. I’m a BMW fan (I drive a 95 525 and a 98 328) and I know many on here are fanboys but face it; Audi has outdone the Bimmer. I mean, just look at it. The front of that Audi is sex, the BMW looks tired and predictable. Yah, yah the twin kidney grill and round headlights, we get it already. I think the Bimmer probably beats the A6 on engineering and driving dynamic and the interior but this A6 is a huge score for Audi, no doubt about it.

  • kaldmks

    5Er looks like a shyt! it look like old ugly korean car!
    A6 looks way better…

    • Heddlu_Cymru M5

      WHOW! I really thought that the E-Klasse is should be the one that looked like an old ugly Korean car… 5er is far away from that, they are PURE GERMAN!

  • Adam

    Let’s all just take a deep breath, pause, then admire the utter beauty of the R8. If you have ever seen this car parked on the street, it STOPS some people in their tracks. When was the last time BMW made a car like that…. still thinking? BMW does not make a car that looks as good as the A5/S5 either.

    Debating about 4 door sedan aesthetics seems pretty pointless. Their designs are derived from utility, not a clean sheet of paper.

    This comment is coming from someone who owns and loves his 2006 530i.

  • Wooo hoo.

    Love BMW but AUDI has the Edge in the facia. LED tech is the future and Audi has hit this one out of the park.

    Those headlights are SICK! Xenons are oldschool ,and Halogens…well, only poor people that work at Dunkin Donuts or Sonic still use those.

    Anywho…If i was in the Market for a Sedan, I think that the A6 would be giving the 5er a reall challenge.

  • Br

    The BMW 5 Series is not bad but I think that BMW is kind of stop improving, or perhaps less improvement compare to the new A6 with its previous generation. BMW could have done much better and they should have made the interior more high-tech and different from the 7 Series. Frankly speaking the interior of the 5 Series is good but if they use such good quality for the 5 series, they should upgrade the 7 series to make the 7 more unigue and like a flagship of the company, like the A8. I am not supporting Audi but I have to say that they are improving a lot, especially in their interior designs. Regardless of the similar look with VW and some copied designs from other big companies, Audi is walking a big step forward compare to the small step of BMW. The rear design of the 5 series is copied from Nissan Infinti and the headlights and the grills are not aggressive and elegant enough, but on the other hand, the new A6 indeed looks like VW’s Jetta and the rear of A6 is crap. Don’t understand why they did well in designin the R8 and S5 but not in the new A8 and A6 (exterior).

  • GK

    I do agree that the design of the current 5 Series is not as unique and stunning as the E60 when it first came out 7 years ago, but both the 5 and A6 are better than the eclass. The rear design of E Class is even worse than camry. although its front design looks quite good. For front design – Merc, Audi, than BMW, which is unusual as BMW used to design best headlights and grills; for bottom design-BMW than Audi than Merc. I don’t understand why BMW can design beautiful cars like the 7 series and X6 but sometimes ugly ones like the 5GT and the 5 series. The new X3 and X1 are ok but I do not think that the new 6 series is as perfect as many people think. The rear end of the convertible is old and kinda blunt, nothing special and the front design is not that good as well, although the interior is quite well-designed. Besides, BMW has the most number of optional equipment, even on the 7 series- you cannot have comfort seat even you pay more than a hundred thousand dollars, how pathetic! I dont expect a stunning Grancoupe from BMW, I just hope that Vision would be a good car. The 7 series does looks good but it is ruined by its 5-series interior and the non-adjustable back seats(only 4 seaters can have this option! The S Class is a generation older than the 7 but it provides this option on any models). The A8, although quite ugly on the outside but has a perfect interior, softer seats and more high-tech will definitely outsell the 7 Series, not to mention the upcoming S Class. Just imagine, the current S Class is already way ahead from BMW 7 in sales, but it is still not a totally new model(facelift), the situation of sales of the 7 will remain as worse as the E65 just because of the big improvements of its opponents but not itself. BMW itself should not think that they have made a lot of improvements on the 7, it is way not enough!!

  • Marco B

    The A6 is just as boring as their A8. I’m staying with my BMW.

  • http://www.facebook.com/profile.php?id=679158154 Ali Yassen

    ofcourse BMW , where were Audi in 1988 ??
    can we comaring BMW E34 1988 with Audi A6 1988???? it’s unfair BMW THE ULTIMATE DRIVING MACHINE

    so bow for BMW supremacy , it’s all cars agony and they hope to be like 1990 BMW’s

  • http://www.bmwoffremont.com Bert

    Regardless of anyones opinions, the 5 series will outsell the A6 by a huge margin in the US. It’s styling is far more cohesive from every angle and it’s engine line up is far stronger. We can barely keep the new 5 series in stock, particularly the 535i.
    Bert Kanne
    BMW of Fremont
    KanneB@autonation.com
    925-899-0397

    • FreudeKing

      nice ad Bert. Remember to tell you customers that Audi’s are merely rebadged VW’s and they will stay far away. Some people do not know these things and think that just because Audi has an R8, all their products are nice.

  • vsonix

    to me these cars are practically identical to look at, and just maybe the Audi is the better looking car, with its really aggressive look. However, the BMW is a BMW, genetic heritage apparent from first glance, whereas if I was told the Audi was made by someone like Mitsubishi, I wouldn’t be at all surprised.

    If it was my money I’d pick the BMW, not least for the classic BMW formula of class-leading handling, longer service intervals, economy and after-sales service.

  • AKSHAT

    BMW looks very very good but Audi is also not left behind. To me BMW is better.

  • Tim Harrison

    I can’t wait until Car & Driver does a comparison of the 2012 A6 to the F10 5er, considering the F10 LOST to the OLD 2010 A6. Let’s face it, BMW driving dynamics in the 5er are not what they once were, despite what the fanboys on may want to believe. They are moving in the Lexus/Mercedes direction and that needs to be addressed ASAP. On top of that, I think the new A6 looks better than the F10 from all directions expect for the rear. The interior looks to be top notch in terms of aesthetics, fit, and finish – and (in my opinion) well ahead of the 5er or E class.

    The “rebadged VW” argument that has been mentioned ad nauseum (mostly by FreudKing) is somewhat valid – however, at the end of the day the better car is the better car :)

    For the record, I am not an Audi fanboy. I previously owned an E39 540i and E90 335i and can appreciate what both companies have to offer.

  • http://www.bimmerpages.com Bimerrrr

    Looks like they took some major styling cues from the A8, 5-Series wins alllll day though, good try Audi! :)
    The Ultimate BMW Community – http://bimmerpages.com/forums/

  • http://store.ijdmtoy.com BMW Angel Eyes

    I really don’t like Audi because it changes too often that makes Audi like Hyundai or Kia

  • http://www.mojacvecara.rs/ cvecara

    I think that BMW is the King!

  • ziwer

    5 series

  • Geoff

    Audi is like different lengths of the same sausage. Gross.

    Mercedes has the most obnoxious and pathetic advertising. “The best or nothing”? Are you joking?

    BMW has something unique, the way the car drives. There’s a REAL reason to buy a BMW. The other cars can’t be told apart if you were blindfolded.

  • http://www.boatpointpark.com/ Yacht Boats

    Actually both car looks fantastic.I can;t compare these 2 cars.Because BMW is my favorite car from long time………..and Audi is really passionate car…
    But I will give the first preference to BME 5 sreies.I really like the front lower facia and rims.Sweet looking ride!!

  • adam

    this new 5 series is a terribly horrible car, i just bought one and it BROKE DOWN.
    OMG. I cant believe i bought this junk over a mercedes or even a honda!

    • Zviz

      You liar.

      • clarissa107

        Do you really have to bring down the 5 series just to prove that the A6 is better?

        I own a 3 series and an a5 and I must say that both cars work really well, although I’m pretty much up for BMW’s responsive steering. Audi’s steering is really good for long trips though.

  • lubo

    a6 looks much better than the 5

  • Mothibi

    The devil deserves his due sometimes. Audi has upped the ante in terms of design! BMW is lagging behind and it’s still riding on the auto waves created in the past. In South Africa, the Audi is fast catching up if it hasn’t yet overtaken the BMW (A4 v 3)! It’s no longer a foregone conclusion that a yuppie will go for a BMW. These days people are discerning. BMW’s interior appears to have become stagnant. Merc C-Class and Audi A4 sport better-looking interiors. I agree that a Merc E-Class’s “backside” look a bit “bizarre”. However, there’s nothing currently on the road that can match the E Coupe pound for poung, beauty for beauty!
    Audi has made huge strides and I won’t mind getting one soon!

  • Matt

    I love the way that the new 5 series looks. The 550i is one sexy car! However, I also believe that the 2012 A6 looks great from the front and has the best interior. The only problem is the back looking like a cheap 2008 Sonata. And after reading all of the comments here, I must say that I am offended that you insult the back of the E350. I think that the styling of the lights is glorious. While I realize that the comments made on this website are biased (its called bmwblog), I think you guys do not need to blindly fight for the BMW and you need to notice that it is not blasphemy to admit a competitor’s car is good looking as well.

  • B S VIRDI

    Everyone is fan of BMW but i m AC of BMW i lv BMW …… I WILL BUY BMW ONE DAY

  • http://tyskbilimport.se Klicka här bilimport

    I like both of this car actually, but i have respect for the audi, but once again, the bemmer is the beast and thats what i like.

  • Car Guy

    Hey I just had a chance to see and drive the 2012 Audi A6. First, what you can’t make out in photos is this is NOT the old A6 as usual!!! This is a complete re-make. The styling lines are crisp and sculpted, and the interior is absolutely beautiful, much nicer than the Bimmer. Enough about the looks, this cars drive completely differently. Longer wheel base, but the feeling of refinement, and smooth performance, are just amazing. I’ve got a R8 and a 335i in my garage, and I’m a fan of them both. But I’m here to tell you that Audi is setting the bar pretty high this time in the mid-size category, and I think they will remain on top with this one. Yea, everyone has their particular favorite, but taken from a purest perspective of ride quality, combined with looks, this A6 takes it in my book.

  • Bobby

    The problem is, BMW’s on paper class leading (class busting to be exact) wheel base was mostly used to cater the much inward engine placement for better handling. This results in interior space that’s even tighter than the current generation Audi A6.

    The BMW was awesome with its handling and steering feedback and response, something the current A6 cannot muster at low speeds (at high speed autobahn cruising, steering feel and response are quite identical) but the interior seriously lacks usable little cubbies (take out your wallet, iphone and perhaps even your cigarette pack and be surprise the only place you could tug them is the driver door pockets) and a very tight rear seat space (tightest in class, even when compared to the current A6)

  • Bobby

    The problem is, BMW’s on paper class leading (class busting to be exact) wheel base was mostly used to cater the much inward engine placement for better handling. This results in interior space that’s even tighter than the current generation Audi A6.

    The BMW was awesome with its handling and steering feedback and response, something the current A6 cannot muster at low speeds (at high speed autobahn cruising, steering feel and response are quite identical) but the interior seriously lacks usable little cubbies (take out your wallet, iphone and perhaps even your cigarette pack and be surprise the only place you could tug them is the driver door pockets) and a very tight rear seat space (tightest in class, even when compared to the current A6)

  • Bobby

    The problem is, BMW’s on paper class leading (class busting to be exact) wheel base was mostly used to cater the much inward engine placement for better handling. This results in interior space that’s even tighter than the current generation Audi A6.

    The BMW was awesome with its handling and steering feedback and response, something the current A6 cannot muster at low speeds (at high speed autobahn cruising, steering feel and response are quite identical) but the interior seriously lacks usable little cubbies (take out your wallet, iphone and perhaps even your cigarette pack and be surprise the only place you could tug them is the driver door pockets) and a very tight rear seat space (tightest in class, even when compared to the current A6)

  • Regimathew54

    THE AUDI ARE BETTER THAN BMW AND MERCEDZ…….AND MORE LUXURIOUS THAN BMW…COZ AUDI DESIGNS ARE GETTING BETTER AND BETTER ENGINES TOO..I AM not saying BMW HAS A BAD ENGINE..IT DO HAVE A NICE ENGINE…BUT EVRY LOW CLASS LOCALS HAVE BMW…COZ OF THE MAINTENCE….AND THE SAME NOSE DESIGN AS WELL AS THE BODY AND INTERIOR….IF U LOOK INTO THE NEW AUDI A6 2012 ITS COMPLETELY REDESINGNED……MORE SPACIOUS…AND STILL NEW MODELS ARE COMIN TO COMPETET BMW……beware WHEN AN AUDI GOES INFRONT OF A BMW …..ANY PERSON INSIDE THE BMWS LOOKS HOW THE AUDI GOES WITH THOSE STUNNING LED S AND DESIGN…….COZ AUDI ARE THE BEST…….

  • http://www.tyrebaydirect.com tyre balancers

    Wow. That is a very nice make over! Black is really nice.

  • Shashwat jain

    it amazing?

  • http://profiles.google.com/kiwi.robbie Robert Cumming

    When you see both cars side by side like I did yesterday in the supermarket car park the BMW starts to look cheap and small, the A6 has massive presence, I was impressed, it’s a very handsome car, I can’t wait to see what the Avant will look like.

  • http://www.thefundu.com Thefundu

    BMW 5 Series is no doubt a fabulous piece of art that is specially built, but the new revamped Audi A6 is also aesthetically designed to stand along side of BMW.  

  • Kkelsaw6

    Bmw always…mercedes audi always seem to be tryn to equal bmw …obviously cant surpass it.

  • Riot Act

    Audi needs to give it up with the LED’s now…fine you came out with it, but even the Korean companies have it in their cars too. VW is making a cheaper Passat to compete with Camry and Accord in the U.S.(cheaper like the new Jetta that totally bites), so the Audi A6 is probably on the former or European Passat platform and it looks like they are sharing rear tail lights. But let’s put looks aside, the BMW is a far superior driving, handling, performance car. I encourage everyone to drive these cars back to back and you will see their is no comparison to BMW.

    • Clarissa107

      it’s like saying that BMW should give up their hofmeister kink just because cars as cheap as honda are copying it.

  • http://www.facebook.com/people/Stu-Izdaman/637252985 Stu Izdaman

    No competition here. The 5 is king once again!
     

    • Clarissa107

      yup it’s pretty much the king of the clown department

  • Anonymous

    audi a6 bmw bull shit

  • Anonymous

    audi a6 bmw bull shit

  • Anonymous

    audi a6 bmw bull shit

  • http://www.facebook.com/people/Himanshu-Koley/100002018288268 Himanshu Koley

    Awsome 

  • KellyVanRijn

    The problem with the new 5 series is that it drives like a bloated cow.  Definitely not a driver’s car (i had one of the outgoing models).  Another slap at BMW is that they charge for everything.  You would think leather would come standard on a 50 grand car.  Maybe it is time to try BMW’s Bavarian cousins to the north- Inglostadt.

  • KellyVanRijn

    The problem with the new 5 series is that it drives like a bloated cow.  Definitely not a driver’s car (i had one of the outgoing models).  Another slap at BMW is that they charge for everything.  You would think leather would come standard on a 50 grand car.  Maybe it is time to try BMW’s Bavarian cousins to the north- Inglostadt.

  • lolla

    BMW SUCKT OWN MY BALLS.
    BMW heeft geen mooi design en al zeker geen goeie vooruitzichten naar de toekomst toe.
    BMW heeft een te uitstekende snuit.
    BMW: er zit geen lijn in hun auto’s.
    BMW moet gewoon stoppe of voor één keer iets deftigs maken!!

  • lolla

    BMW SUCKT OWN MY BALLS.
    BMW heeft geen mooi design en al zeker geen goeie vooruitzichten naar de toekomst toe.
    BMW heeft een te uitstekende snuit.
    BMW: er zit geen lijn in hun auto’s.
    BMW moet gewoon stoppe of voor één keer iets deftigs maken!!

  • Von Allah

    I love the Quattro AWD system of Audi A6, but I think the engines of BMW 5 series are better. Six-cyllnder engines of Audi are not good smooth as those of BMW. Especially for the nature of Audi’s V6 engines which are configured in 90 degrees bank angle, they don’t run so good as the ones with a bank angle of 60 degrees, like Toyota.

  • Raddy
  • Ak

    this is soooo unrepresentative. Aesthetically the a6 looks nicer but its bias. THESE ARE NOT COMPETETORS. looking at the body kit its obviously S Line.
    Compare these audi pictures to a 5er M sport and then you can make a better judgement.
    my judgment is that bmw looks better on the outside. but Audi have really done it with the interior

  • Topolly

    Hello to all the Bemeer Fans out there. Would anyone happen to know when BMW will decide to go back to soft tops for its 3 series?  Gratefil for any information regarding this topic.:-) Thanks,

  • http://www.avarilimo.com/ Rent a limousine

    nice one VMW 5 series…………..

  • Thor Polifko

    bmw 100% better then audi

  • BMW1

    so y isit that the audi is an S Line but the BM is Standard? y not compare the M Sport with s line

  • BMW1

    so y isit that the audi is an S Line but the BM is Standard? y not compare the M Sport with s line

  • BMW, only

    there are more BMWs on the road then that p.o.s audi,these people talk about and it probably dont have an audi.

  • http://www.facebook.com/mark6612 Mark Chen

    Hey guys, regarding the endless conflict between Audi and BMW on BMW Blog, I always considered it could be a good idea to do something on it…Here is my action:
    I conducted an academic research on the use of “comparative ads” in premium car segment. I highly appreciate the value of your voice, please let me know your stand on the war between Audi and BMW!

    This is my questionnaire: https://www.isurvey.soton.ac.uk/3063
    Short! and easy!
    Contact me on Facebook: Mark Chen —if you want to express more!

  • http://www.facebook.com/mark6612 Mark Chen

    Hey guys, regarding the endless conflict between Audi and BMW on BMW Blog, I always considered it could be a good idea to do something on it…Here is my action:
    I conducted an academic research on the use of “comparative ads” in premium car segment. I highly appreciate the value of your voice, please let me know your stand on the war between Audi and BMW!

    This is my questionnaire: https://www.isurvey.soton.ac.uk/3063
    Short! and easy!
    Contact me on Facebook: Mark Chen —if you want to express more!

  • Pingback: New BMW 5 Series – The Perfect Car For A Corporate Fleet | | Automotive Reviews OnlineAutomotive Reviews Online

  • Alex

    both are good cars but I like the audis styleing better,a little sleeker,more appealing to the eye.The bmw isnt as sexy with that shape of nose it looks a little ugly dont you think?But haveing said that its still a great car.The audi is just a little bit more fefined than the 5 seires and a bigger back seat.But the bmw has a bigger trunk.
    Both are great cars,but if I could chose one it would be the bmw.Audis may not be as exiting but they look better and are a little nicer and spacious in the back seat.

    • clarissa107

      the BMW looked like it’s smiling after a failed nose job from the design team at munich

  • captain slow

    BMW is a better design, but… the details and finishing is unbeatble from audi.  

  • Pingback: Audi A6 2012 Specs, Features, Price and Images | New Car Review and Price - Release Date, Specifications, Insurance, Performance and Wallpaper

  • Reggie

    I don’t normally post here. But I have to say this.5 series looks like a goofy clown especially those headlights. It is about to make me laugh. The Audi looks sophisticated and classy. I am in love with those LEDs.

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