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It Was Fifty Years Ago Today . . .

Interesting | December 9th, 2009 by 8
BMW history 50 yrs

In the late fall of 1959, BMW was on the ropes. The demand for motorcycles was soft, they had cars at two market extremes, luxury …

In the late fall of 1959, BMW was on the ropes. The demand for motorcycles was soft, they had cars at two market extremes, luxury and economy, and there was no middle ground. In addition revenue streams from post-war servicing of American military vehicles had ended by mid-decade. Dire times indeed and the wolf was at the door.

The shareholders meeting scheduled for 9 December 1959 promised to be the last of an independent BMW. The process that would turn BMW over to Daimler Benz, ostensibly a ‘merger’, and then for BMW to become a captive Tier 1 supplier of the Swabian firm, was well underway. Arranged before the meeting, the proposal would have meant the end to an independent BMW.

It Was Fifty Years Ago Today . . .

But a fly in the ointment appeared in the eleventh hour. Two stakeholders, Herr Nold and Dr. Mathern, a lawyer, improvised a dance to save the firm. While Nold, a pesky activist shareholder, kept the meeting from adjourning, Mathern worked behind the scenes to peddle the Power Plant Production (aero enignes) to MAN. The sale of the Power Plant Production would bring in enough cash to allow BMW to develop the new 700 and the proposed ‘neue klasse’ cars that would cement their mid-market offerings.

The general meeting devolved into a raucous affair, with much wailing and gnashing of teeth, shouting and seething stakeholders and a board of management square in their sights. The mood in the hall was contentious, there was a sense that the proposal was not right and that BMW could be salvaged as a brand. But that was not what management had rigged and it would take a herculean effort to turn the tables and save BMW.

In the end, the company may have been saved on a technicality, an error in the financial statement allowed the meeting to be adjourned, with 10% of the voting shares consenting. A vote was taken and the necessary shares to force an adjournment, without the proposal to ‘merge’ with Daimler Benz approved, occurred. But before it could be adjourned a savior, in the form of Herbert Quandt, slowly began to view BMW as a viable concern.

Time, an incredibly precious commodity, was purchased at that meeting. Time to consolidate an approach to financial independence for BMW. Time to introduce the mid-range product needed to secure the future. And time to grow and prosper as the Bavarian Motor Works.

The single most riveting account of that meeting is found in Horst Moennich’s book, “The BMW Story: A Company In Its Time”. It is hard to think that the vibrant company we know and respect had come within a hair’s breadth of ruin exactly fifty years ago.

  • Wolfer

    It’s always fascinating to think the strong and independeny bmw of today within a hair brath’s of being taken over by nemesis Daimler.Quandt was are able to see potential when everyone else can only see trouble, it’s interesting and scary to think what would happen had he not step forward.

    • http://www.bmwblog.com Horatiu B.

      Indeed it is. There is so much history out there that sometimes we forget where BMW started and where is at these days.

  • lennardt

    Probably BMW would be Mercs slave, like some brands are for Volkswagen right now.

    • atr_hugo

      Or say Glas being swallowed whole by BMW. ; -) The Bubble car bubble sunk a lot of fringe car companies, and BMW was almost one of them.

  • Andrew

    Well look at it this way – it’s Diamler Benz in reverse. They were once a powerhouse of the industry that could not be beat and now BMW has taken that place.

  • Brookside

    Nice article Hugo. Thanks.

    What I’ve always heard was that BMW sold licensing agreements to their aeronautics patents in the late ’50’s. I didn’t realize there was such drama behind BMW’s troubles.

  • X5SoB

    As I remember, didn’t Ford almost take over Ferrari in the 60’s? I can’t imagine what kind of automotive landscape that may have caused. But I bet Ferrari would not have the vibrant product it has now.

    • atr_hugo

      I have to recommend A.J. Baime’s book, “Go Like Hell’, if you’re interested in the Ford/Ferrari story. Old man Ferrari, according to a few, was merely using Ford as a suitor to cement the eventual deal with Fiat. Ford did end up with DeTomaso, but to what avail.

      Ford was serious, but I suspect Ferrari was not. Remember that the reason Ferrari sells road cars is to finance their racing. It has always been that way.

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