Twitter

BMW and Audi like to play games with each other a bit with their marketing. Awhile back, the two had a playful chess-themed billboard spat that was pretty entertaining. Now, though, billboards are old news…

Four months ago, Automotive News started tracking Twitter engagement for automotive companies. Since then, Ford has led all car makers in Twitter engagement. However, BMW took the lead in August, beating out Ford, Chevy and…

BMW and Tesla Motors are the two top automotive brands on Twitter and in generating offline word of mouth momentum, according to Engagement Labs. “Our view is that both online and offline word of mouth…

BMW today announced that it was ranked first overall in the inaugural L2 Prestige 100® Facebook IQ, a new index that measures the aptitude of Prestige 100® brands across auto, beauty, fashion, watches & jewelry…