BMW is launching a new retailing experience, first in Europe. Dubbed BMW Retail.NEXT, this new store concept blends digital and physical interactions. The newly modernized Berlin and Munich dealerships serve as the first examples of…
Online sales are gaining traction, but brick-and-mortar stores remain hugely important for the BMW Group. So much so that the German luxury brand is pouring money into a new corporate identity it intends to roll…
In case you’re unfamiliar with the “Retail Next” concept, it is marketing speak for a revamped dealership experience that BMW is currently rolling out in many parts of the world. The latest showroom to benefit…
BMW is putting the finishing touches on a showroom overhaul in the United States with a fresh design concept. To be rolled out globally, Retail Next is going to be implemented at around 25 locations…
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